Business and Its Environment

Businesses compete in many ways, including nonmarket areas like corporate responsibility. Learn how to sharpen your firm's competitive edge. Baron's integrated approach combines the disciplines of economics, political science, law, and ethics to provide a deeper understanding of the managerial issues that arise in the business landscape. Strategy and the Non-Market Environment; Public Politics and Non-Market Strategy; Government and Markets; Global Non-Market Strategy; Ethics and Corporate Social Responsibility Today's businesses need to compete in both the market and nonmarket arenas. Written to assist managers improve the performance of their businesses, this text teaches readers how to balance shareholder profits and the consumer appeal of corporate social responsibility.

PART I: STRATEGY AND THE NONMARKET ENVIRONMENT
Chapter 1: Market and Nonmarket Environments
Chapter 2: Integrated Strategy    
Chapter 3: The News Media and Nonmarket Issues
Chapter 4: Private Politics
Chapter 5: Crisis Management
PART II    PUBLIC POLITICS AND NONMARKET STRATEGY
Chapter 6: Nonmarket Analysis for Business
Chapter 7: Nonmarket Strategies for Government Arenas
Chapter 8: Implementing Nonmarket Strategies in Government Arenas
PART III: GOVERNMENT AND MARKETS
Chapter 9: Antitrust: Economics, Law, and Politics
Chapter 10: Regulation: Law, Economics, and Politics    
Chapter 11: Financial Markets and Their Regulation
Chapter 12: Environmental Management and Sustainability
Chapter 13: The Investor’s Perspective: Renewable Energy
Chapter 14: Law and Markets
PART IV    GLOBAL NONMARKET STRATEGY
Chapter 15: The Political Economy of the European Union
Chapter 16: China: History, Culture, and Political Economy
Chapter 17: Emerging Markets
Chapter 18: The Political Economy of India
Chapter 19: The Political Economy of International Trade Policy
PART V: ETHICS AND CORPORATE SOCIAL RESPONSIBILITY
Chapter 20: Corporate Social Responsibility
Chapter 21: Ethics Systems: Utilitarianism
Chapter 22: Ethics Systems: Rights and Justice
Chapter 23: Behavioral Ethics, Individuals, and Management
Chapter 24: Ethics Issues in International Business