A Business Plan

This book shows you how to develop and execute a great business plan to underpin your strategy. It demonstrates in a clear, step-by-step fashion how to make planning an integral part of your organization so that it becomes a continuous monitoring and control process.

Why plan

1

(15)

Introduction

2

(1)

The average SME

2

(1)

Why the business plan is so important to the SME

3

(2)

Business planning and financial performance

5

(1)

What the SME wants from a business plan

6

(1)

Creating control and planning loops

6

(5)

Who can use this book

11

(1)

How to use this book

11

(1)

What you will get from this book

12

(1)

And finally, some general points

12

(1)

Summary

13

(2)

Some basic issues

15

(20)

Introduction

16

(1)

The SURE mnemonic

16

(1)

General objectives -- identifying common goals

17

(2)

Checklists and action points

19

(1)

The planning horizon

20

(1)

Quantifiable specific objectives

21

(6)

Past successes and failures

27

(7)

Summary

34

(1)

The information system -- the foundation of successful planning

35

(46)

Introduction

36

(1)

Points to think about

36

(1)

Managing the information system

37

(4)

Key control elements in the information system

41

(37)

Summary

78

(3)

Fine-tuning: work hard, work smart

81

(36)

Introduction

82

(1)

Managing fine-tuning

83

(1)

Fine-tuning sales

84

(8)

Promotion-related improvements

92

(5)

Product- or service-related improvements

97

(1)

Distribution/logistical improvements

98

(5)

Production planning improvements

103

(4)

New product or service development improvements

107

(1)

Facilities improvements

107

(1)

Administration improvements

108

(2)

Personnel improvements

110

(3)

Financial planning improvements

113

(2)

Summary

115

(2)

Driving strategy

117

(36)

Introduction

118

(1)

Questions of strategy

118

(1)

Influences on the company -- the concept of drivers

119

(1)

The market

120

(3)

The competitive environment

123

(10)

Customers

133

(3)

Product or service quality

136

(5)

Speed

141

(2)

Suppliers

143

(1)

The Strategic options

144

(8)

Allocating responsibilities for evaluation of strategic options

152

(1)

Summary

152

(1)

Action from strategy

153

(30)

Introduction

154

(1)

New information requirements

154

(2)

Consolidation

156

(1)

Market penetration

156

(6)

Market development

162

(8)

New product or service development

170

(7)

Diversification

177

(1)

Implementation routes

178

(3)

Summary

181

(2)

The plan in detail

183

(16)

Introduction

184

(1)

set fixed costs

184

(1)

set base volumes

185

(2)

set prices

187

(2)

market penetration adjustments

189

(1)

market development adjustments

190

(1)

new product or service development adjustments

190

(1)

add other income

191

(1)

other costs

191

(1)

revenue streams

192

(1)

funding requirements

192

(1)

timing and cash flow

193

(1)

meeting the planned objectives

194

(1)

trade-offs

194

(3)

service levels

197

(1)

new targets

197

(1)

Summary

198

(1)

Action and contingency planning

199

(12)

Introduction

200

(1)

Assumptions

200

(1)

Sensitivity analysis

201

(1)

Contingency planning

202

(5)

Action planning

207

(2)

Summary

209

(2)

The business health check

211

(10)

Introduction

212

(1)

Market growth

213

(1)

Profitability growth

213

(1)

Product or service quality rating

213

(1)

Product or service innovation rating

214

(1)

Market share

214

(1)

Seasonality of sales

215

(1)

Stability of the customer base

215

(1)

Information availability

215

(1)

Average age of equipment

216

(1)

Skills

216

(1)

Administration versus line management

217

(1)

Previous history of key staff

218

(1)

Trends in fixed costs

218

(1)

Debt to equity levels

219

(1)

Interest cover

219

(1)

Summary

219

(2)

Index

221

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

FREE SHIPPING

Rent More, Save More! Use code: BBRENTAL

5% off 1 book, 7% off 2 books, 10% off 3+ books

Summary

Table of Contents

Supplemental Materials

FREE SHIPPING

Rent More, Save More! Use code: BBRENTAL

5% off 1 book, 7% off 2 books, 10% off 3+ books

A Business Plan

Summary

Table of Contents

Supplemental Materials

Digital License