The Business Plan Workbook

Without a business plan, no bank, venture capital house, or corporate parent will consider finance for start up, expansion or venture funding. The Business Plan Workbookis an essential guide to all aspects of business planning for entrepreneurs, senior executives and students alike. Using successful real-life business plans, The Business Plan Workbookbrings together the process and procedures required to produce that persuasive plan. The case examples have been fully updated and include a cross section of businesses at various stages in their development, making the book a great value for anyone in business - whatever their background.

Colin Barrow MBA was until recently Head of the Enterprise Group at Cranfield School of Management, where he taught entrepreneurship on the MBA and other programmes. He is also a visiting professor at business schools in the United States, Asia, France, Ireland and Austria. His other books include the popular 30 Day MBA series, Starting a Business from Home, Practical Financial Management and Cut Costs Not Corners (all published by Kogan Page). Paul Barrow has over 20 years' writing, consulting experience within a wide range of business sectors and company sizes. He is a Visiting Fellow at Cranfield and a consultant advising SMEs on growth strategies. Robert Brown directed the Graduate Enterprise Programme at Cranfield where he led a course on Entrepreneurship.