Business Research for Decision Making (With Infotrac)

, by Davis, Duane L.

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Note: Supplemental materials are not guaranteed with Rental or Used book purchases.

ISBN: 9780534371067 | 053437106X
Cover: Hardcover
Copyright: 8/6/1999

Business Research for Decision Making (With Infotrac) > ISBN13: 9780534371067

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Supplemental Materials

Part 1 Scientific Inquiry's Role in Decision Making

(52)

The Role of Business Research in the Decision-Making Process

(22)

Scientific Inquiry

(28)

Part 2 Beginning the Research Process

(70)

Secondary Data Collection in Business Inquiry

(32)

Problem and Proposal Development and Management

(36)

Part 3 Research Design

123

(138)

Fumdamentals of Research Design

125

(40)

Foundations of Measurement

165

(26)

Scaling and Instrument Design

191

(28)

Sampling Design

219

(42)

Part 4 Primary Data Collection (PDC)

261

(58)

PDC Using Survey Instruments

263

(36)

PDC Using Observation, In-Depth Interviews, and Other Qualitative Techniques

299

(20)

Part 5 Analytical Procedures

319

(180)

Planning for Data Analysis

321

(30)

Model Building and the Data Analysis Process

351

(34)

Basis Analytical Methods

385

(34)

Analysis of Variance and Regression Techniques

419

(50)

Advanced Multivariate Analysis

469

(30)

Part 6 Research Reporting and Evaluation

499

(50)

Ethical Considerations in Business Research

501

(26)

Research Reporting and Evaluation

527

(22)

Appendix A A Practitioner's Guide to Secondary Business Information Sources

549

(22)

Appendix B Selected Statistical Tables

571

(16)

Index

587

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Business Research for Decision Making (With Infotrac)

Table of Contents

Supplemental Materials