Business Research Methods and Statistics

Business Research Methods and Statistics Using SPSS provides a simple, easy to follow, and non-mathematical approach to understanding and using quantitative methods and statistics. It is solidly grounded in the context of business and management research, enabling students to appreciate the practical applications of the techniques and procedures explained. The book is comprehensive in its coverage, including discussion of the business context, statistical analysis of data, survey methods, and reporting and presenting research. A companion website also contains four extra chapters for the more advanced student, along with PowerPoint slides for lecturers, and additional questions and exercises.

General Orientation to Research in Business and Management
Research, Statistics and Business Decisions
Contrasting Philosophies and Approaches to Research
Ethical Issues in Research
Selecting the Topic and Conducting a Literature Review
Theory, Problem Definition, Frameworks and Research Design
Entering, Describing and Obtaining Data
How To Enter Data into SPSS and Undertake Initial Screening
Describing and Presenting your Data
Normal Distribution, Probability and Statistical Significance
Sampling Issues
Hypothesis Formation, Types of Error and Estimation
Power and Effect Size
Statistically Analysing Data
Hypothesis Testing for Differences between Means and Proportions
Analysis of Variance Techniques (ANOVA)
Chi Square
Methods of Correlation
Testing Hypotheses of Relationships
Prediction and Regression
Reliability and Validity
Factor Analysis
Survey Methods for Research in Business and Management
Attitude Questionnaires and Measurement
Structured Interview and Questionnaires Surveys
Reporting and Presenting Research
Writing Up and Communicating Research
Table of Contents provided by Ingram. All Rights Reserved.

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Business Research Methods and Statistics Using SPSS

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Table of Contents

Supplemental Materials