The Business of Sports

Summary: The Business of Sports offers an in-depth look into the ins and outs of the business side of professional athletics, from the GMs themselves. For sports and business enthusiasts alike, this book examines the intersection of these two industries in an engaging and informative insiders' look at the crucial role of professional athletics in American business. From the origins of the industry and the growth of the business over the course of American history throughout the 20th Century, this title gauges the place of athletics in both recreational and Corporate America - exploring why it has become as such and what will hold true into the future.