Business Strategies for Satellite Systems

To be successful in today's satellite communications marketplace, you know that business savvy counts as much as technical expertise. This informative new book gives you the management insight and expertise needed to successfully operate satellite systems as business ventures. Based on the author's more than 25 years experience in developing and managing satellite systems, the book explains how to master the complexities of deploying satellite systems while reaching overall business objectives.

D. K. Sachdev has more than 40 years of experence in the satellite and telecommunication industries. He is the president of SpaceTel Consultancy LLC

Preface

xv

Acknowledgments

xix

Satellite Business Today

1

(10)

Satellites Business---What Exactly Is It and What Is Its Future?

2

(1)

Satellite Business Boundaries

2

(3)

Satellite Business Today

5

(3)

Satellite Business Trends

8

(1)

References

9

(2)

Satellite Business Experience and Lessons

11

(16)

Industry Evolution

11

(2)

DTU Television Systems

13

(2)

Mobile Satellite Services

15

(1)

Digital Radio

16

(1)

Internet Via Satellites or Broadband

16

(1)

Lessons Learned

17

(1)

Lesson 1---If You Are in a Consumer Business, Start with the Consumer

18

(2)

Lesson 2---Reduce the Lead Times As Much As Possible or Your Business Plan Will Become Somebody Else's

20

(1)

Lesson 3---Unless You Have Positive Confirmation of the Business Potential over the Satellites' Lifetime, Avoid Making Nonfungible Satellites

20

(2)

Lesson 4---A System Capable of Growing in a Modular Fashion in the Space Segment Has Greater Ability for Midcourse Corrections

22

(1)

Lesson 5---Underserved Market Segments Are Often Also Financially Untenable

23

(1)

Lesson 6---A Successful Business Model in One Part of the World Can Fail Elsewhere

24

(1)

Lesson 7---System Dynamics of a Two-Way System Is Quite Different from That of a One-Way System

24

(1)

Lesson 8---In Good Times and Bad Times, Boring Is Often Good

25

(1)

References

26

(1)

Integrated Business Strategy Process

27

(8)

Integrated Business Strategy Process

28

(7)

Business Strategy Development

35

(20)

Mission

35

(3)

Environment Analysis

38

(1)

External Environment Factors

38

(6)

Internal Environment Factors

44

(1)

Strategic Choices and Risk Analysis

45

(1)

Risk Factors in Satellite Systems

46

(2)

Narrowing Down the Strategic Choices

48

(2)

Selected Business Strategy

50

(1)

Case Studies

51

(1)

Case History 4.1: Rene Anselmo's Gamble

51

(1)

Case History 4.2: Iridium System

52

(2)

References

54

(1)

Business Plans

55

(16)

Purpose and Objectives of a Business Plan

56

(2)

Business Plan as Part of IBSP

58

(1)

Business Plan Contents

59

(1)

Executive Summary

60

(1)

Vision

61

(1)

Mission

61

(1)

Environment Analysis

62

(1)

General Business Environment

62

(1)

Market Share and Competition

63

(1)

Regulatory Factors and Approvals

64

(1)

Intellectual Property

65

(1)

Business Strategy

66

(1)

System Infrastructure

67

(1)

Products and Services

68

(1)

Operation

68

(1)

Company Management and Advisors

68

(1)

Risks

69

(1)

Financials

69

(1)

Summary

69

(1)

Reference

70

(1)

System Planning

71

(22)

What Is System Planning?

73

(1)

System Architecture Selection and Development

73

(2)

System Architecture Examples

75

(3)

System Design and Optimization

78

(1)

Industrial Technology Assessment

79

(1)

Market Demand Compatibility

80

(1)

Compliance with Regulatory Requirements

81

(1)

Compliance with Financial Criteria

82

(1)

Engineering Interface Requirements

83

(1)

Other System-Planning Activities

83

(1)

Case Histories

84

(1)

Case History I: Architecture Trade Methodology

84

(1)

Case History II: The Intelsat VII Program

85

(5)

References

90

(3)

Engineering the System

93

(34)

Specification Creep

94

(1)

Measures of Success for the Engineering Phase

95

(1)

Consumer Costs

95

(1)

Schedule Compliance

96

(1)

System Flexibility and Fungibility

97

(1)

Consistency with Investment Levels in Business Plan

97

(1)

Types of Satellite-Based Infrastructures

98

(1)

Telecommunication Systems

98

(2)

Broadcast Systems

100

(1)

Broadband Systems

101

(1)

Mobile Systems

102

(2)

Major Engineering Elements

104

(1)

Consumer Equipment Development Program

104

(4)

Consumer Equipment Subsystems

108

(2)

Key Challenges for Consumer Equipment

110

(1)

Space Segment Development Program

111

(1)

System Planning Inputs

112

(1)

Generic Spacecraft Architectures

113

(1)

Payload

113

(4)

Bus (or Platform)

117

(2)

Spacecraft Procurement Process

119

(2)

Oversight of Spacecraft Development Program

121

(2)

Launch Services

123

(1)

Earth Stations

123

(1)

Telecom Networks

124

(1)

Connectivity Satellites

124

(1)

Program Distribution Systems

124

(1)

Direct Broadcast Systems

124

(1)

Broadband Systems

124

(1)

Mobile Networks

125

(1)

Development and Procurement Issues

125

(1)

References

125

(2)

System Operations

127

(12)

Infrastructure Responsibilities

127

(1)

SCN

127

(4)

Earth Stations

131

(1)

Terrestrial Repeater Networks

132

(1)

Content Facilities

132

(1)

Direct Television Broadcast

132

(1)

Direct Radio Broadcast

133

(1)

Broadband Services

133

(2)

Business Operations

135

(1)

Billing and Subscription Management

135

(1)

Customer Service

136

(1)

QoS and IBSP Feedback

136

(1)

Summary

136

(1)

References

137

(2)

Managing for Success

139

(18)

Visionaries, Leaders, and Managers

139

(1)

Leadership and Management

140

(2)

Good Managers Walk on Water

142

(1)

Network of Relationships

143

(2)

Tools for Success

145

(1)

Active Interactions and Not Walls

145

(4)

Progress and Performance Evaluation

149

(1)

Integrated Cost/Schedule Monitoring Systems

150

(1)

Managing Virtual Organizations

151

(2)

And Finally, How Do We Measure Success?

153

(2)

References

155

(2)

Digital Radio Systems Case Studies

157

(30)

Introduction to Digital Radio Systems

158

(2)

Spectrum

160

(1)

Compression Technologies

160

(1)

Europe (Eureka 147)

161

(4)

WorldSpace

165

(2)

System Architecture

167

(3)

Achievements and Challenges

170

(1)

U.S. Digital Radio Systems

171

(2)

System Architectures for Sirius and XM Radio Systems

173

(1)

Sirius and XM Space Segments

174

(3)

Spacecraft Payloads

177

(1)

SDARS Receivers

178

(1)

Achievements and Challenges

178

(2)

MB Sat System

180

(1)

Europe Hybrid System

180

(2)

Nonsatellite Alternatives

182

(1)

Inband over Channel (IBOC) or HD Radio

182

(2)

Digital Radio Mondiale

184

(1)

Summary

184

(1)

References

185

(2)

Future Evolution

187

(20)

Intrinsic Strengths and Adaptability to Change

187

(1)

Intrinsic Strengths of Satellite Systems

188

(1)

Adaptability to Change in the First 50 Years

189

(2)

Evolution in the Coming Decades

191

(1)

Technology

191

(6)

Services

197

(5)

Summary of Services and Technologies

202

(1)

Business Strategies into the Future

202

(2)

Summary

204

(1)

References

205

(2)

About the Author

207

(2)

Index

209

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

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Business Strategies for Satellite Systems

Summary

Author Biography

Table of Contents

Supplemental Materials

FREE SHIPPING

Rent More, Save More! Use code: BBRENTAL

5% off 1 book, 7% off 2 books, 10% off 3+ books

Business Strategies for Satellite Systems

Summary

Author Biography

Table of Contents

Supplemental Materials

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