Buy This Book: Studies in Advertising and Consumption

Buy This Bookbrings together an outstanding international collection of writings on advertising and consumption. Contributors from Britain, Europe and the United States consider the history, industry practices, textual strategies and public consumption of advertising and changes in consumer imagery and identity. The contributors look at such issues as British and American consumption in the post World War II world; the consumer as the imaginary subject of advertisers; the challenge of the Benetton advertising campaigns; the use of music, image and nostalgia in advertising; the marketing of Latino/a culture; "power dressing"; and safe sex and pleasure in the advertising of condoms. Contributors include Roberta Astroff, Steven Kline, Reina Lewis, Frank Mort, Katrina Rolley, Barbera Usherwood and Andrew Wernick among others.