Campaign It!

Campaign It!provides a new definition and understanding of what makes a cause. It explains why, in our modern society, a communication campaign is the most powerful way to achieve success. And it demonstrates how it is possible to create and apply an irresistible communication campaign to any aspect of our professional and personal lives. Whatever the situation, we always need to influence others if we are to achieve our goals. Campaign It!can help you do that. It's written by leading professionals who demonstrate that communications can be created in such a way that the message becomes powerful and compelling. At the heart of every successful campaign is a cause that motivates and drives a desire to succeed. With such a cause anyone can apply the Campaign It!model to devise a communications campaign to create success.

Alan Barnard is a world class communications strategist with a vast experience in devisin and executing successful landmark campaigns. He made a major impact during his ten working for the Labour Party and played a pivotal role in their 1997 general election victory. His work as Labour's Director of Campaigns and Elections helped change political campaigning in the United Kingdom. Alan went on to become Head of Campaigns and Research at The Football Association, where he developed its first real plans for modernization. Now, as a founding Director of bbm Campaigns, he is taking campaigning new territories. Chris Parker began his study of interpersonal and interpersonal communications in 1976 became a lifelong study. Chris is a highly experienced management trainer, business consultant and lecturer. He provides communications and creativity training for a wide n of clients and has taught on undergraduate and postgraduate programmes throughout the United Kingdom and Europe. He is currently Principal Lecturer in Sport and Leisure Management at Nottingham Trent University.