Campaign Communication and Political Marketing
, by Maarek, Philippe J.Note: Supplemental materials are not guaranteed with Rental or Used book purchases.
- ISBN: 9781444332353 | 144433235X
- Cover: Paperback
- Copyright: 5/6/2011
Campaign Communication and Political Marketing is a comprehensive, internationalist study of the modern political campaign. It indexes and explains their integral components, strategies, and tactics.- Provides complete overview of the contemporary political campaign- Gives comparative analysis of campaigns from country to country - Covers the impact of digital media, 24/7 news cycle