Campaign Mode Strategic Vision in

The pressures of contemporary electioneering force political professionals into campaign mode--a state of mind that merges a visceral drive to win elections with a deep-seated habit of strategic thinking. Wise political professionals know the basic rule

Daniel M. Shea is associate professor of political science and director of the Center for Political Participation at Allegheny College.

Preface

ix

Campaign Mode and Professional Understanding

1

(22)

Strategic Effects

23

(24)

Build Strong Connections with the Electorate

47

(20)

Ted Strickland

Hammer at the Opponent's Weak Point

67

(22)

Bob Barr

Defy Conventional Wisdom

89

(24)

Loretta Sanchez

Gain the Center without Losing the Base

113

(24)

Harold Ford Jr.

Preempt the Challenge

137

(20)

Rick Santorum

Conclusion: Campaign Mode Revisited

157

(12)

Index

169

(10)

About the Authors

179

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Campaign Mode Strategic Vision in Congressional Elections

Summary

Author Biography

Table of Contents

Supplemental Materials