Campaign Strategy in Direct Democracy
, by Bernhard, LaurentNote: Supplemental materials are not guaranteed with Rental or Used book purchases.
- ISBN: 9781137011336 | 1137011335
- Cover: Hardcover
- Copyright: 12/11/2012
This book takes a fresh look at direct democracy by exploring how political actors run direct-democratic campaigns. It is the first study of comparative direct-democratic campaigning and examines eight campaigns on four salient policy domains: immigration, health politics, welfare state issues, and economic liberalism centering on the world's champion par excellence of direct-democracy, Switzerland. Bernhard derives much of his analysis through interviews conducted with campaign managers providing first-hand accounts that offer unprecedented access into the organization and strategy behind direct-democratic campaigns. Campaign Strategy in Direct Democracy is essential reading for students and scholars of political communication and political science.