The Career Match Method

Will give you the competitive edge in understanding exactly what it is that makes you uniquely valuable to employers and how you can get this point across. Working from a marketing viewpoint, it pushes you to take a proactive rather than reactive position. The ''I'' Examination shows you how to attract employer interest and sell/promote your career--in short how to stimulate demand for your services. This complete career marketing program takes you through all the steps, from developing qualifications, writing and producing resumes to researching companies, interviewing and negotiating for job offers and even managing your career after you start a new job.

THE JOB MARKET. Entering the Job Market. The ''I22 Examination. The Career Marketing Plan. The Employer2s Viewpoint. Employer Research. THE RESUME. What a Resume Is--and Isn2t. Resume Formats. Resumes and Career Challenges. The Video Resume. THE INTERVIEW. The Win-Win Cycle. Interview Assessment. Interview Dynamics. CAREER PLANNING. Lifetime Planning. Careers in the 1990s. Planning in the 1990s. The Long-Range Career Plan. Job Market Changes in the 1990s. Sources. Index.