Case Studies in Merchandising Apparel and Soft Goods

This book asks readers to act as business consultants in a variety of hypothetical work settings, from apparel and soft goods manufacturing to retail sales. Presenting real-life business situations, the cases encourages readers to offer original ideas for problem-solving and troubleshooting. Brief narratives introduce case studies in each chapter. An interdisciplinary approach examines the clothing, textiles, and soft goods industries.

Michele M. Granger is department head and an associate professor in the Consumer and Family Studies Department at Southwest Missouri State University in Springfield, Missouri. Her involvement in business and fashion outside of the college includes membership in The Fashion Group International and the International Textiles and Apparel Association, for which she was a recipient of the Special Recognition of Outstanding Fashion Merchandising Education Award. She is also the author of The Fashion Intern and co-author of Fashion Entrepreneurship.