Cases in Advertising and Marketing Management Real Situations for Tomorrow's Managers

Students of advertising and marketing management learn many concepts in their foundational courses, but real-world experiences are invaluable to understanding the decision-making process. Cases in Advertising and Marketing Management offers students the opportunity to apply what they have learned in previous courses to realistic situations from the business world. Each of forty cases focuses on a contemporary problem for students to identify and analyze, followed by discussion questions to help them work through the case toward a reasonable solution. Appropriate for upper-level courses in advertising and marketing management, this highly readable text provides students with insight into the situations they will face in their future careers.

Edd Applegate is professor of advertising at Middle Tennessee State University Art Johnsen is managing partner at Locomotion Creative in Nashville, Tennessee