Cases and Projects in International

Designed to ensure that students develop the cross-cultural skills needed by the modern manager, this book uses real-life cases and projects to investigate how culture influences behavior in the workplace.

Richard Mead is Director of Asian Business Studies at the School of Oriental and African Studies, University of London. He has over 25 years' experience of teaching, researching and consulting in communications and management, including periods in the USA, Malaysia, Thailand, Libya, Saudi Arabia, Iran, Brazil and Sierra Leone.

Preface

vii

Acknowledgments

ix

Part I cases

1

(100)

Introduction to culture

3

(3)

The professor's shoes

6

(4)

The New Delhi Tea Company

10

(5)

How much structure?

15

(8)

The Pascale Automobile Company

23

(4)

The European Union University Support Agency

27

(6)

Asia South/Research

33

(6)

Honesty and ethics

39

(4)

The Swiss-Thai joint venture

43

(4)

Consulair

47

(7)

An American family company

54

(4)

Voxykoll

58

(5)

The Korean hotel

63

(4)

The Australian expatriate

67

(4)

Job rotation in Japan

71

(4)

The Anglo-Zambian research and development project

75

(5)

Applying American systems in Thailand

80

(4)

Repatriation

84

(4)

The Filipino who was loyal to his friend

88

(3)

Afolayan Supplies

91

(6)

When to keep quiet

97

(4)

Part II Projects

101

(43)

Comparing cultures

103

(5)

Designing a management study skills course

108

(4)

Making real change

112

(9)

Spending money

121

(4)

Transplanting a management system

125

(8)

The Ruritanian Electronics negotiation

133

(6)

Workplace communication: needs analysis

139

(5)

Appendix: Hofstede's Model

144

(8)

Bibliography

152

(1)

Index

153

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Cases and Projects in International Management Cross-Cultural Dimensions

Summary

Author Biography

Table of Contents

Supplemental Materials