Cases in Retailing Operational Perspectives

This new casebook on retailing contains 18 up-to-date cases contributed by a team of 22 authors from universities teaching retailing in the UK. The cases focus on the type of operational problems or issues likely to face young graduate managers in multiple retail businesses. The collaboration between major retailers and academic institutions has resulted in each case taking a highly practical, problem-solving approach.

Cathy Hart is Sainsbury Retail Fellow.

Malcolm Kirkup, C&A Retail Fellow and Programme Director for the Retail Management Degree.

Diane Preston is a Lecturer in Human Resource Management.

Mohammed Rafiq, Lecturer in Retailing.

Paul Walley is a Lecturer in Operations Management at the University if Warwick Business School.

Case Editors and Contributors

vii

(3)

Foreword

x

(2)

James May

Preface

xii

(4)

The Cases

xvi

(7)

Acknowledgements

xxiii

PART I Marketing and Merchandising Management

3

(62)

1 Effective In-store Sales Promotion at Safeway

3

(9)

Melanie Chetwood

2 Store Layout and Merchandising in Fashion Retailing

12

(14)

Malcolm Kirkup

Linda Moirano

3 Store Merchandising in an Area of Urban Regeneration: the Safeway Store at Crewe

26

(7)

Maureen Whitehead

4 The Operational Implications of Locational Decision Making: a Case Study of the Belfast Co-operative

33

(10)

John Pal

David Bennison

5 Developing Customer Loyalty: the Saver Card Experience

43

(22)

Mohammed Rafiq

PART II Buyer-Supplier Relationships and Logistics

65

(58)

6 The Development of Petrol Retailing at Tesco

65

(8)

Mike Pretious

7 Scottish Co-op's Meat Purchasing and Supply: Transferring Responsibility for Leakage and Improving Profits

73

(15)

Keith Laity

8 Warehouse Management Systems at Tesco

88

(9)

James Bell

John Davison

9 Managing Stock Management III in Safeway Stores

97

(9)

John Davison

Susan Scouler-Davison

10 Retail Logistics: the Case of Tesco Stores

106

(17)

John Fernie

Leigh Sparks

PART III Operations and Customer Service

123

(78)

11 Health Care Provision at Boots the Chemists

123

(17)

Stuart A. West

12 Post Office Counters: Managing Service Issues

140

(10)

Gary Davies

13 Developing a Security Strategy at Metro '99

150

(16)

Joshua Bamfield

14 Electronic Customer Counting and Tracking Systems in Fashion Retailing

166

(12)

Malcolm Kirkup

Tim Denison

15 Managing a Store Relocation Project: Marks and Spencer in Kendal

178

(23)

Malcolm Kirkup

Paul Walley

Daniel Ganly

PART IV Human Resource Management

201

(33)

16 CORTCO Management Competencies for Graduate Recruits to the Retail Industry

201

(15)

Diane Preston

Alison Smith

17 A Tale of Two Store Managers: Performance Measurement at Sainsbury's

216

(10)

Cathy Hart

18 The Public Relations Side of Recruitment and Selection

226

(8)

Diane Preston

Index

234

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The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

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Cases in Retailing Operational Perspectives

Summary

Author Biography

Table of Contents

Supplemental Materials

FREE SHIPPING

Rent More, Save More! Use code: BBRENTAL

5% off 1 book, 7% off 2 books, 10% off 3+ books

Cases in Retailing Operational Perspectives

Summary

Author Biography

Table of Contents

Supplemental Materials

Digital License