Cases in Strategic Marketing Management : An Integrated Approach

The book and cases are designed to help readers gain an appreciation for the types of issues in marketing strategy management and develop the analytical and thinking skills necessary to make good decisions in real-world marketing situations. This paperback book offers a collection of marketing problem cases of actual firms, describes a methodology for analyzing cases, and provides accompanying sophisticated but user-friendly software (based on the methodology) that readers can use to work through the cases.