Casino-ology The Art of Managing Casino Games

Bill Zender knows the art of casino management. In addition to having worked in, managed, and owned casinos for decades, he's been an enforcement agent for the Nevada State Gaming Control Board, as well as spending time as an advantage player, exploiting the vulnerabilities of casinos from the civilian side of the tables. Today, he travels the globe consulting for the international casino industry. In Casino-ology, Zender argues against excessive card-counter and shuffle-tracker countermeasures in favor of hand production to increase profits, and concludes that rhythmic dice rollers aren't the threat they're made out to be. He details the dangers of customer-service breaches; ill-conceived non-negotiable-chip programs; and past-posting, marked-card, and false-shuffle cheating scams. He addresses player tracking systems, 6-5 payouts for blackjacks, the subtleties of marketing to Asian customers, nuances of the derivative pit games, even the science of turning around a distressed casino. By challenging long-cherished conventions, Casino-ology provides contrarian and radical, but proven, solutions to common gaming issues, all in the service of refining the art of casino management.

Bill Zender has an MBA and more than 30 years experience in the gaming industry. He’s widely recognized within the industry as a leading authority on all aspects of casino management and game protection and is much sought after as a gaming operations consultant and lecturer. Bill is a former part owner, vice president, and Director of Casino Operations at the Aladdin Hotel-Casino in Las Vegas, and has written a number of books on game protection and advantage play, including the first book on card counting written specifically for the casino industry.

In addition to these accomplishments, Bill spent two years as a member of the Nevada Gaming Control Board as an agent with the Division of Enforcement; owner and instructor at PCI Dealing School; Asian games manager at the Desert Inn in Las Vegas; and the interim General Manager at the Casino San Pablo, a card room and casino in California. He also spent some time on the other side of the gaming table as a professional card counter and advantage player. Presently, he’s the owner and primary consultant for Last Resort Consulting.