Cause for Change The Why and How of Nonprofit Millennial Engagement

Drawing from the author's experiences working with and for a range of nonprofit organizations throughout the country and several years of research conducted by Achieve, this is the first book to detail specific strategies to engage millennials in social causes. It will go beyond the common tactical focus on social media and technology and provide an engagement blueprint that can be incorporated into strategic and operational planning. Proposed TOC: Chapter 1: The Importance of Millennials and Why They Matter to the Future of Your Organization Chapter 2: Traditional Institutions vs Organized Social Groups Chapter 3: Leading and Managing Millennials in Your Organization Chapter 4: Developing your Millennial Engagement Strategy Chapter 5: Influencing Millennial Influencers Chapter 6: Engaging Millennials Beyond the Donation Chapter 7: The Millennial Philanthropist Chapter 8: How to Leverage Technology to Engage Millennials Chapter 9: The New Nonprofit Leadership/Addressing the Leadership Deficit CONCLUSION: Defining a New Generation of Involvement - Millennials' Point of View (this section will feature influential Millennial voices such as Barbara Bush, Pete Cashmore (Mashable), Howard Buffet Jr., etc.)