A Century of Spin How Public Relations Became the Cutting Edge of Co

--Uncovers the secret history of the PR industry-- This book charts the relentless rise of the public relations industry and how it has transformed our society. Revealing the roots of the PR movement in the years leading up to the First World War, it sh

David Miller is Professor of Sociology in the Department of Geography and Sociology at the University of Strathclyde. He has previously edited Thinker, Faker, Spinner, Spy (2007), Arguments Against G8 (2005) and Tell Me Lies: Propaganda and Media Distortion in the Attack on Iraq (2003) for Pluto Press.

William Dinan is Lecturer in Sociology in the Department of Geography and Sociology at Strathclyde University, specialising in corporate PR and lobbying. He is the co-editor of Thinker, Faker, Spinner, Spy (2007).

Both David and William are co-founders of Spinwatch.

1. The cutting edge of corporate power
2. Public Relations: The Zelig complex
3. The hidden history of corporate propaganda, 1911-1930
4. The second wave of corporate propaganda, 1936-1950
5. The case for capitalism - the third wave, to the 1980s
6. The real rulers of the world
7. The global PR industry
8. Pulling Labour's teeth
9. Blair and the business lobby
10. Cameron and the neocons
11. Conclusion : Communication and power
Notes
Index