Change the Way You Lead Change : Leadership Strategies that REALLY Work

Popular wisdom suggests that about 80 percent of all change initiatives end in failure. To discover why, Herold and Fedor examined more than 300 organizational changes-and they found that, while almost all advice about organizational change focuses on a few steps applied to a single change, few people actually lived in a "one change at a time" environment. Rather, they lived on a "roller coaster of change," with overlapping changes being driven by different events, led by different executives, and originating from different parts of the organization.

David M. Herold, now professor emeritus, was the Gary T. and Elizabeth R. Jones Professor of Management and Area Coordinator for Organizational Behavior and Human Resource Management at the College of Management, Georgia Institute of Technology. His research has been published in the major management and psychology journals, and he is a popular educator with a variety of executive audiences. He has consulted for many organizations, including Lockheed Martin Corp, NASA, Ford Motor Co., and The MITRE Corp.
Donald B. Fedor is a retired Professor of Organizational Behavior in the College of Management at the Georgia Institute of Technology. He has worked with organizations such as General Motors, Milhken & Company, TBM, Corning, and The March of Dimes, and has received research support from the National Science Foundation, the Army Research Institute, and The Institute for Paper Science and Technology.