Changing Business from the Inside Out A Treehugger's Guide to Working in Corporations

Tim Mohin has improved working conditions, cleaned up factories, and fought global warming--all while working within the corporate system. Fully admitting that corporations are the cause of many of the world's environmental and social ills, he also believes that they are indispensable to the solution. However, corporations can't act in responsible ways if there are no "tree huggers" working inside the system to lead the effort. The author is passionate about the concept of corporate responsibility as a discipline for creating better, cleaner companies. Intended as a "soup to nuts" guide to careers in CSR, Mohin provides guidance on getting started in social responsibility as a career, trades advice and war stories on how CSR workers can have success and impact, and even looks into how employees in companies without CSR programs can make a difference. From strategy, to data mining, to supply chains and communication, this is the definitive guide to the art and practice of Corporate Social Responsibility.

Timothy J. Mohin is director of corporate responsibility at AMD. He formerly held lead CSR positions at Intel and Apple. He began his career at the US Environmental Protection Agency and in the US Senate, where he worked on the Clean Air Act of 1990 and led the development of the National Environmental Technology Act of 1993.