Changing Writing A Guide with Scenarios
, by Johnson-Eilola, Johndan
- ISBN: 9781457606786 | 145760678X
- Cover: Paperback
- Copyright: 9/12/2014
As a a brief guide with online scenarios, Changing Writing provides you with the rhetorical tools you'll need in order to respond to and create change within your own writing.
Preface PART 1: A Guide to Writing Introduction: How Writing Is Changing How This Book Can Help You This Might Get Messy (And That’s Okay) 1. Building a Framework for Reading and Writing Purpose + Audience + Context + Text = Rhetoric All Texts Make Arguments The Four Aspects of Writing Situations Aspect 1: Purpose Aspect 2: Audience What Do Readers Want? How Do You Find Out What Readers Want? Aspect 3: Context Contexts Involve Readers, Writers, and Texts Contexts Are Messy Aspect 4: Text Anything Can Be a Text Texts Are Often Made of Other Texts You Work on Texts with Tools Putting It All Together Applying the Framework as a Reader Asking Questions Making Connections Applying the Framework as a Writer Texts for Analysis Blog Post: Lisa Kalner Williams, "Twitter Etiquette to Use Right Away" Policy Statement: Executive Office of the President, "Statement of Administration Policy: Lilly Ledbetter Fair Pay Act of 2007" (excerpt) Article: Holly Kruse, "’An Organization of Impersonal Relations’: The Internet and Networked Markets" (excerpt) Vintage Advertisement: Lucky Strike Cigarettes, "You need this throat protection too!" Exercises Scenario Connections 2. Approaching Writing Situations Breaking Down the Writing Situation A Writing Scenario Purpose Context Audience Text Considering Motivators and Barriers to Change Identifying Motivators Identifying Barriers Using PACT throughout the Writing Process Texts for Analysis Web Page: Discover Card, "Get the Card for College and Beyond" Online Newsletter: FDIC, "Five Things You Should Know about Credit Cards" Exercises Scenario Connections 3. Starting to Write Analyzing Your Writing Processes Starting Out: An Example Ideas and How to Have Them Think about Your Purpose, Audience, Context, and Text Review the Assignment Review Your Own Notes Talk It Through Read Other Texts Search Your Memories and Experiences Do Research Freewrite Brainstorm Give It a Rest Sketch It Out Moving from Ideas to a Draft Free Draft Mind Map Outline Tips for Keeping the Momentum Text for Analysis Book Excerpt: Anne Lamott, "Shitty First Drafts"Exercises Scenario Connections 4. Structuring Your Texts Considering Your Audience Developing a Thesis Writing an Introduction and Conclusion: Wait Deciding on a Structure for Your Text Structure Overview Thesis Last Thesis First Time-Based Context-Based Weakness First Strength First Creating Transitions What about Introductions and Conclusions? Starting with a Summary Starting with a Story Starting with a Dramatic Statement Starting with an Abstract Ending with a Summary Ending by Suggesting New Beginnings Ending with a Quotation, Reflection, or Narrative Texts for Analysis Legal Document: Supreme Court of the United States, "Wal-Mart Stores Inc v. Dukes et al." Editorial: Courtney E. Martin, "Wal-Mart v. Dukes Ruling Is Out of Sync with 21st-Century Sex Discrimination" Abstract: Edward Nęcka and Theresa Hlawacz, "Who Has an Artistic Temperament? Relationships Between Creativity and Temperament Among Artists and Bank Officers." Twitter Feed: Matt Stoffel Blog: The Morning News Exercises Scenario Connections 5. Designing Visual Texts "Designing Texts? I Thought This Was a Book about Writing." Some Basic Design Principles Hierarchy Color Negative Space: The Gaps between Objects Proximity: Birds of a Feather Flock Together Continuity: How the Eye Continues across Gaps Similarity: How Objects Are Grouped Figure/Ground: How Objects Stand Out Grids: Structuring Pages Letters as Visual Design: Typography Paying Attention: Type as Transparency Font? Typeface? A Note about Terminology Typefaces: Serif, Sans-Serif, and Novelty Matching Type to Audience, Context, and Purpose Choosing a Typeface and a Font Type as Statement Deciding What Media You Can Handle Designing a Text: An Example Putting It All Together Text for Analysis Photograph: Sunset in a Winter Forest Poster: "Live Blues, February 23, 2011" Poster: RIAA, "Internet Safety Checklist" Print Advertisement: Pause Parent Play, "Parents Thwart Flesh-Eating Cyborgs" Exercises Scenario Connections 6. Managing Writing Projects Tasks: Identifying What Work Needs to Be Done Break Large Projects into Smaller Tasks Put Tasks in a Sequence Determine the Scope and Duration of Tasks Timelines: Identifying When Work Needs to Be Done Organize Tasks into a Timeline Gantt Charts Tips for Working on Gantt Charts Calendars Focus on Action and Duration Managing Information Tips for Managing Virtual Information Tips for Managing Print Information Text for Analysis Blog Post: Gina Trapani, "Geek to Live: Organizing ‘My Documents’" Exercises Scenario Connections 7. Getting Information and Writing from Research Identifying Information You Need Developing a Research Plan Decide What Kind of Research To Do: Primary or Secondary List and Prioritize Your Research Activities Secondary Research: Finding Resources Web Research Library Research Primary Research: Getting Information from People Simple Feedback or Feasibility Meetings Surveys Tips for Designing Surveys Interviews Focus Groups Tips for Running Focus Groups Being an Ethical Researcher Avoiding Bias Tips for Avoiding Bias in Research Checking on Regulations about Research Involving People Working with Sources Tracking Information about Sources Figuring Out What Information to TrackTracking Material from Physical SourcesTracking Material from Online SourcesTaking Notes Using Sources: Quotations, Paraphrases, and Citations Quoting Sources Paraphrasing Text Creating a Works Cited Section Knowing When to Stop Researching Conclusions: Connecting Your Research Back to Your Writing Text for Analysis Research Paper: Linnea Snyder, "Memorializing September 11th, 2001"Exercises Scenario Connections 8. Writing with Other People Strategies for Writing with Other People Divide and Conquer Method Writing Side by Side Back and Forth: The Middle Ground Combining Approaches Strategies for Managing Collaborative Projects Build Effective Teams Tips for Building Effective Teams Set Up a Schedule Set Up an Internal Style Guide and Style Sheets Creating Style Guides Creating Style Sheets Share Materials How to Give Feedback Tools for Collaborative Writing Tracking Changes Sharing Access Text for Analysis Draft of an Essay: Rachel Steinhaus, "Demystifying Frito Lay"Exercises Scenario Connections 9. Revising Your Texts Reviewing Your Own Texts Getting Feedback Helping Reviewers Help You Types of Comments: Summary and Marginal Tips for Getting and Giving Critiques Interpreting Comments Creating a Revision Plan Making Major Structural Revisions Surface-Level Revisions Tips for Surface-Level Revising Exercises Scenario Connections Text for Analysis Draft of a Personal Reflection Paper: Rachel Ramprasad, "My Language" 10. Publishing Your Texts Revising for Publication Publishing Your Own Texts What Media Work Best for My Audience and Purpose? What Media Can My Audience Access Easily? Is My Audience Willing to Work a Little to Get to My Text? Can My Audience Use the Text in Context? What Media Are Within My Ability? Getting Help Publishing Your Texts Finding Venues for Student Publications Hiring a Technical Expert Recruiting a Volunteer Exercises Scenario Connections PART 2: Scenarios for Writing Scenarios 1, 6, 10, 14, and 19 appear in the print book. All twenty Scenarios are in LaunchPad Solo.ARGUING A POSITION1. Advocating Voter Registration on Campus Your activist aunt is running for Congress and asks you to devise a campaign to convince college students to register to vote. Overview Strategies Questions to Keep in Mind Chapter Connections Background Texts News Article: Josh Higgins, "Student Turnout to Affect November Election" Handbook: Rock the Vote, "Winning Young Voters: New Media Tactics" Fact Sheet: CIRCLE, "Quick Facts—Youth Voting" 2. Teamwork Problems While working on a collaborative project, your team has trouble with a slacker team member. You need to write to the instructor to explain the situation and ask to be graded separately on the project.Overview Strategies Questions to Keep in MindChapter Connections Background TextsSyllabus Section on Collaborative Problems and GradingOnline Communications among Team MembersAssignment: Create Your PACT ChartAssignment: Reflect on This Scenario 3. Arguing for Handwritten Letters? Or E-mail?You are asked to settle an argument between your grandparents over whether handwritten letters are more personal than e-mail . You will write a letter to one of them and an e-mail to the other about the benefits of each medium.Overview Strategies Questions to Keep in Mind Chapter ConnectionsBackground TextsOpinion Column: Alex Meyer, "Internet Takes Away Personal Touch of Handwritten Letter"Book Excerpt: Percy H. Boynton, "Letter Writing" Assignment: Create Your PACT ChartAssignment: Reflect on This Scenario 4. Making Invisible Things Visible: Mapping DataYou’ll create a map of statistical data about a population and social issue of your choice. Then you’ll write about your mapping experience.Overview Strategies Questions to Keep in Mind Chapter ConnectionsBackground TextsAnnotated Links to Data SourcesAssignment: Create Your PACT ChartAssignment: Reflect on This Scenario 5. Creating a Parody AdYou’ll create a mock-up of a parody ad on the topic of your choice. Your ad may be formatted for magazines, newspapers, posters, or the web.Overview Strategies Questions to Keep in Mind Chapter Connections Background TextParody Ad: Adbusters, "Grease"Assignment: Create Your PACT ChartAssignment: Reflect on This Scenario INFORMING AN AUDIENCE6. Writing a Profile for a Magazine You will choose a person to interview and write an article about. The article must be written for a specific publication of your choosing.Overview Strategies Questions to Keep in Mind Chapter Connections Background Text Magazine Article: Linell Smith, "The Art of Poetry" 7. Podcasting Campus Life for Prospective StudentsA representative from your school’s Admissions Office, wants to offer weekly podcasts about campus life. You will choose an aspect of campus life that you want to describe and create a podcast aimed at prospective students and their families.Overview Strategies Questions to Keep in Mind Chapter Connections Background TextPodcast: University of Kentucky Department of Anthropology, "Choose Your Own Adventure"Assignment: Create Your PACT ChartAssignment: Reflect on This Scenario 8. Drafting a Poster about Online PrivacyAs an intern at a marketing and graphic-design agency, you are tasked with creating a poster about online safety and privacy to be displayed in a local high school.Overview Strategies Questions to Keep in Mind Chapter Connections Background TextReport: Mary Madden, Sandra Cortesi, Urs Gasser, Amanda Lenhart, and Maeve Duggan, Summary of Findings from "Parents, Teens, and Online Privacy" (Pew Research Center)Assignment: Create Your PACT ChartAssignment: Reflect on This Scenario 9. Educating Users about E-mail ScamsAs a volunteer at a local senior center, you recently helped a client avoid becoming the victim of a phishing scam. The client asks you to do something to prevent others from falling prey to the same kind of scams—for example, create a brochure or a presentation, or write an article for the center’s newsletter.Overview Strategies Questions to Keep in Mind Chapter Connections Background TextE-mail: Phishing E-mail That Purports to Be from PayPalAssignment: Create Your PACT ChartAssignment: Reflect on This Scenario WRITING ABOUT PERSONAL EXPERIENCES10. Reviewing a Restaurant A friend from your hometown who is working for a local magazine invites you to submit a review of a restaurant for the magazine’s blog. You’ll choose the restaurant and write a review that includes three photos.Overview Strategies Questions to Keep in Mind Chapter Connections Background Text Restaurant Review: Alice Levitt, "Taste Test: Review of Maple City Diner in St. Albans" 11. A Story from Your Digital LifeA professor doing research on media and culture is collecting personal narratives in which people describe their experiences learning to work with a new communication technology. You will write about your first time using a communication medium of your choice.Overview Strategies Questions to Keep in Mind Chapter Connections Background TextBook Excerpt: Daniel Lanois, "The Walking Multitrack" Assignment: Create Your PACT ChartAssignment: Reflect on This Scenario 12. Analyzing Your Media DietYou will track all of the mass media you engage with over a 24-hour period. Then you’ll write an essay analyzing the data you’ve collected, including in-depth analysis of at least one specific piece of media you encountered.Overview Strategies Questions to Keep in Mind Chapter Connections Background TextsWebsite: Media Smarts: Canada’s Centre for Digital and Media LiteracyEditorial: Douglas Rushkoff, "Which One of These Sneakers Is Me? How Marketers Outsmart Our Media-Savvy Children" Assignment: Create Your PACT ChartAssignment: Reflect on This Scenario 13. A Day in Your Online LifeYou’ll choose an online communication medium that you use frequently and track all of your activity on it during 24 hours. Then you’ll write an analysis of your use of the medium.Overview Strategies Questions to Keep in Mind Chapter Connections Assignment: Create Your PACT ChartAssignment: Reflect on This Scenario DESIGNING TEXTS14. Designing Cover Art for Digital Music Working at a graphic design firm, you’re asked to create mock-up album covers or iTunes art for a fictional band and create a presentation discussing your designs.Overview Strategies Questions to Keep in Mind Chapter Connections Background Texts Album Cover: Jimi Hendrix, People, Hell and Angels Album Cover: Nine Inch Nails, Hesitation Marks Album Cover: Thirty Seconds to Mars, Love Lust Faith + Dreams 15. Designing an Organization’s Graphic IdentityYou are creating a start-up company and need to write a brief graphic-identity manual for your organization. You will also develop three sample texts that show the graphic identity in action. Texts can range from letterhead and business cards to t-shirts or hats to Web advertising or a Twitter home page.Overview Strategies Questions to Keep in Mind Chapter Connections Background TextsGraphic Identity Designs: Rubber Design, "Case Study: The Flying Goat Coffee Company"Graphic Identity Manual: Alzheimer’s Society, "Bringing Our Brand to Life"Assignment: Create Your PACT ChartAssignment: Reflect on This Scenario 16. Designing a Web Site for Doglake RecordsYour friend is starting an indie record label and asks you to create a mock-up of a Web site for the label. Some raw materials are provided for you to work with.Overview Strategies Questions to Keep in Mind Chapter Connections Raw MaterialsBackground TextsLinks to Independent Record LabelsAssignment: Create Your PACT ChartAssignment: Reflect on This Scenario 17. Designing a Newsletter for the Zeeland Farmers’ MarketYour aunt and uncle have a vegetable stand at the Zeeland Farmers’ Market and serve on the market’s advisory board. The board wants to publicize the market more effectively and has raw materials on hand for a newsletter. You offer to create the first issue of the newsletter using these materials.Overview Strategies Questions to Keep in Mind Chapter Connections Raw MaterialsBackground TextNewsletter: La Cienega Farmers’ MarketAssignment: Create Your PACT ChartAssignment: Reflect on This Scenario 18. Creating a Facebook Page for an OrganizationYou’ll create a mock-up of a Facebook page for a new campus organization that you want to found.Overview Strategies Questions to Keep in Mind Chapter Connections Background TextFacebook Page: Western Illinois University, "Western Against Slavery"Assignment: Create Your PACT ChartAssignment: Reflect on This Scenario REVISING AND REPURPOSING TEXTS19. Repurposing a Text As an employee of an online magazine, you’re asked to choose an article from an academic journal and rewrite it for a general audience.Overview Strategies Questions to Keep in Mind Chapter Connections Background Texts Article for a Technical Audience: Rafi Shaik and Ramakrishna Wusirika, "Machine Learning Approaches Distinguish Multiple Stress Conditions using Stress-Responsive Genes and Identify Candidate Genes for Broad Resistance in Rice" Article for a General Audience: Marcia Goodrich, "Scientists ID Genes That Could Lead to Tough, Disease-Resistant Varieties of Rice" 20. Revising a Campus Filesharing PolicyAs a student representative on a campus policy committee, you’re asked to do research on the legal issues surrounding filesharing and then revise the campus’s policy on filesharing.Overview Strategies Questions to Keep in Mind Chapter Connections Background TextsStatistics on Bandwidth Use from the IT OfficeE-mail from the University PresidentThe Campus’s Current Acceptable-Use PolicyAssignment: Create Your PACT ChartAssignment: Reflect on This Scenario
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