- ISBN: 9781444123630 | 1444123637
- Cover: Paperback
- Copyright: 10/1/2011
Fun, practical exercises and fascinating case studies will help readers maximize their communication skills Public speaking, communication, and presenting with power can all be terrifying prospects, even for those with experience, and cultivating a charismatic persona in one's working life is a priceless skill. This humorous and incisive guide demonstrates the right and wrong level of status to adopt for business life. While remaining fun, it shows the reader how to tap into their own personal charisma and communicate with maximum impact. A range of great communicators are presented for study, from historical figures to modern day greats. From Franklin D. Roosevelt through Steve Jobs to Joanna Lumley, this book looks at what makes them charismatic. Fun but practical exercises help readers to build communication skills and use body language effectively.