Chief Culture Officer How to Create a Living, Breathing Corporation

The American corporation--deaf and blind to the world around it--needs a new professional. It needs a Chief Culture Officer. Grant McCracken, an anthropologist who now trains some of the world's biggest companies and consulting firms, argues that the CCO would keep a finger on the pulse of contemporary cultural trends while developing a systematic understanding of the deep waves of culture in America and the world. The CCO would be the corporation's eyes and ears, allowing it to detect coming changes, even when they exist only as the weakest of signals. Trenchantly on point and bursting with insight and character, Chief Culture Officeris sure to expand your horizons--and your business.

Grant McCracken is a Research Affiliate at C3 at MIT. He earned his Ph.D. in anthropology at the University of Chicago and was the founding director of the Institute of Contemporary Culture. He has written nine academic books, and his work has been covered by Oprah, the New York Times, the Los Angeles Times, Newsweek, and BusinessWeek. He lives in Rowayton, Connecticut.