Children As Consumers: A Psychological Analysis of the Young People's Market

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Children As Consumers: A Psychological Analysis of the Young People's Market by Furnham, Adrian; Gunter, Barrie, 9780203130193
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  • ISBN: 9780203130193 | 0203130197
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  • Copyright: 1/4/2002

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Explores how children become socialised into consumer society, how they respond to advertising, what they like and dislike, what they believe and disbelieve, and whether they need to be protected through special legislation and regulation.
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