China Business Culture

China 's current growth rate is staggering: WTO entry, ratification of the Kyoto protocols and the 2008 Beijing Olympics all point to unprecedented levels of interest in the world 's largest market. But commercial success for westerners is dependent on understanding a very different and complex set of cultural and business values as well as the techniques of structuring a joint venture, negotiation and effective marketing in China. This book is a valuable tool for Western people who wish to enter and succeed in the Chinese market. Dr Yuan Wang is an author and consultant who specialises in Chinese business culture and international management. Associate Professor Xin Sheng Zhang is an independent cross-cultural consultant and trainer. Rob Goodfellow is an Australian- based author, journalist, researcher and cultural consultant