Tara Parker-Pope has been a reporter for the Wall Street Journal since 1993. Previously, she worked as a government reporter for the Houston Chronicle and as a local reporter for the Austin American-Statesman
Preface
vii
List of Figures
xiii
List of Illustrations
xv
Lighting Up: A Brief History of the Cigarette
A Smoky New World
1
(5)
Sparking an Industry
6
(5)
Cigarette Culture
11
(10)
Money to Burn: The Business of Cigarettes
The Cigarette Economy
21
(5)
Merchants of Pleasure
26
(13)
A National Treasure
39
(3)
Foreign Currency
42
(9)
Seed to Smoke: Cultivation, Packaging, and Distribution
Cash Crop
51
(10)
Crop to Carton
61
(5)
What Have You Been Smoking?
66
(7)
Selling Smoke: Marketing and Advertising
Creative Fires
73
(15)
Marlboro Is for Girls
88
(4)
Smoke Screens
92
(7)
Tomorrow's Smokers
99
(10)
Dying to Smoke: Public Health
Hazardous to Your Health
109
(15)
The ``Safe'' Cigarette
124
(8)
The Last Cigarette
132
(8)
Snuffing It Out: The Future of An Industry
Tobacco Foes
140
(9)
Blowing the Whistle
149
(13)
When the Smoke Clears
162
(7)
Notes on Sources
169
(2)
Selected Bibliography
171
(2)
Notes
173
(14)
Index
187
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