Click Here To Order

Click Here to Order provides an inside look at the little-known world of information product marketing, an Internet business sector that has turned people from all walks of life into online success stories. Joel Comm follows the history of this niche from the early days of the Internet and the first direct marketing email to the rise of the long form sales letter and the teleseminar. Focusing on the people who have pioneered the industry, the book will appeal to anyone interested in business and online marketing, as well as those seeking an entertaining story about real people who have made it big online.

Dedication	p. vii
Foreword	p. ix
Preface: The Unintentional Underground	p. xiii
Working without a 'Net: When the Superhighway Was a Cowpath	p. 1
Dreamers and Geeks	p. 4
ARPAnet	p. 7
Net Wars	p. 8
From Net to Web	p. 9
The Last Component	p. 10
The Stage is Set	p. 13
A Way With Words: The Write Stuff	p. 17
Here Be Monsters	p. 20
Brave New World	p. 24
Trading Places	p. 28
Classified Information	p. 30
The Prospecters	p. 33
On the Shoulders of Giants	p. 36
Between the Lines: Commercial Zone	p. 45
Do As I Say, Not As I Did	p. 51
A Banner Year	p. 54
The "baby announcement" of the World Wide Web	p. 56
Gimme Fever	p. 63
Business Class	p. 65
Enclose $ 1.25 plus 50[cent] for shipping and handling	p. 70
The Unknown Copywriter	p. 76
Do you copy?	p. 80
Naming Names: Lists, Leads and the Curse of Spam	p. 89
Spam, Spam, Spam, Spam, Lovely Spam! Wonderful Spam!	p. 98
Winging It	p. 102
Big Brother Meets Madison Avenue	p. 115
Share the Wealth: You Click My Site, I'll Click Yours	p. 119
Traffic Jam	p. 123
How Many Clicks from Here to Success?	p. 128
All in the Family	p. 132
Thank You, Mary Alice	p. 134
AdWord-tising	p. 139
AdSense and Sensibility	p. 146
Stage Coach: "Showing Off," from Seminars to Workshops	p. 151
First, Foremost and Famousest	p. 159
When the Student is Ready...	p. 165
Enter Your Code and Press # to Connect	p. 170
Sittin' Pretty	p. 178
Pioneer 2.0	p. 186
Focus Group	p. 191
Show & Tell	p. 196
Rhyme & Reason: Focus Your Sites	p. 207
Abracadabra: Making Millions Appear	p. 212
Think Big	p. 217
Renaissance Man	p. 221
Nitches and Neeshes	p. 227
The More Things Change...: Milestones and Roadsigns	p. 241
Work at Home in Your Underwear	p. 243
Change or Die	p. 248
Beginnings, Middles, and Endings	p. 260
Social Truth: Don't Take My Word for It	p. 265
Crystal Ball	p. 275
Directory of Internet Marketers	p. 281
Index	p. 287
Table of Contents provided by Ingram. All Rights Reserved.

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Summary

Table of Contents

Supplemental Materials