Clients, Clients, and More Clients: Create an Endless Stream of New Business with the Power of Psychology
, by Kase, LarinaNote: Supplemental materials are not guaranteed with Rental or Used book purchases.
- ISBN: 9780071770750 | 0071770755
- Cover: Paperback
- Copyright: 10/11/2011
Convert relationships into revenue-generating business! With Clients, Clients, and More Clients, you'¬"ll learn how to capture the attention of the right connections, build loyal relationships, and influence people to hire you. Larina Kase combines the latest research from the field of psychology with her own background as a marketing psychologist to help you understand exactly how potential clients think'¬ ;and use this information to close the deal. Discover how to understand the true needs of a client; access underlying emotions through the use of metaphor; alleviate clients' stress or fears; use color and design psychology to optimize your branding; make yourself memorable; use endorsements in the way that really works; package your products and services so people decide to purchase them. Larina Kase, PsyD, MBA, is a cognitive-behavioral psychologist and marketing consultant to service business owners. She publishes the monthly ezine Stand Out! Marketing that Grabs Attention and Gets Resultsand is the author or coauthor of several business books, including The Confident Leaderand The Confident Speaker.