Coming To Concurrence

The old marketing model is broken and can't be fixed. Consumers now have--and use--the tools and technology to control how they are marketed to. The authors show how the new model--addressable Attitudes (attttiudes linked to indentifieable names and addresses)--will improve marketing productivity, increase marketing ROI, and create more satisfied customers.

J. Walker Smith, president of Yankelovich + Partners, has been described by Fortune magazine as "one of America's leading analysts on consumer trends." Ann Clurman, Senior Partner at Yankelovich, has been described by US News & World Report as "one of the best researchers and generation-watchers" in America. Craig Wood is president of MONITOR MindBAse division of Yankelovich and is a nationally recognized expert on data solutions and consumer motivations.