Communicating for Change Strategies of Social

This book explores the various ways social activists use media and communication strategies, including mass media, face-to-face/interpersonal communication, the telephone, group communication, events, papers or literature, and computer-mediated or online communication.

John P. McHale is an assistant professor in the communication department at Illinois State University in Normal.

Acknowledgments

vii

Foreword

ix

Pamela J. Benoit

Introduction: The Importance of Activist Media Use

1

(16)

Face-to-Face Interaction

17

(20)

Talking on the Telephone

37

(20)

Meeting in Small Groups

57

(24)

Communicating at Events

81

(28)

Using Paper

109

(26)

Disseminating Messages through Mass Media

135

(40)

Connecting through Computers

175

(30)

Conclusion

205

(26)

Appendix A: Advocate Participants

231

(2)

Appendix B: Research Method

233

(8)

References

241

(6)

Index

247

(4)

About the Author

251

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Communicating for Change Strategies of Social and Political Advocates

Summary

Author Biography

Table of Contents

Supplemental Materials