Communicating Politics in the Twenty-First

From propaganda to protests, this book provides an in depth study of politics and the media today. Using historical and contemporary examples, Sanders covers the essential theory and key research in the field. Topical and comprehensive, this book covers everything students need to know about the global world of political communication.

KAREN SANDERS is Senior Lecturer in ethics and political communication in the Department of Journalism Studies at the University of Sheffield where she is Director of the MA in Political Communication. She is also visiting lecturer at the University of Navarra (Spain) and teaches their MA in Political and Corporate Communication run jointly with Georgetown University, Washington D.C. She is the author of a number of books and articles, including Ethics and Journalism and Morality Tales: Political Scandals in Britain and Spain in the 1990s.

List of Tables and Figures	p. x
Introduction	p. 1
Political Communication: Research, Education and Practice	p. 1
International Perspective and Ethical Concern	p. 3
Structure of the Book	p. 4
Issues, Concepts, Debates	p. 7
Introducing the Field of Political Communication	p. 9
Introduction	p. 9
Ancient Origins and a Continuous Tradition	p. 9
Spreading Democracy	p. 11
The Arrival of the Masses	p. 11
The Modern Era of Political Communication	p. 12
Thinking about Political Communication	p. 13
Defining Political Communication	p. 17
Guiding Principles and Organizing Themes	p. 19
Media Democracies	p. 23
Introduction	p. 23
Politics and Communication	p. 24
The Darker Arts of Propaganda and Spin	p. 27
Democracy and the Media	p. 31
Symbolic Politics: 'All the world's a stage'	p. 40
Introduction	p. 40
The Drama of Politics	p. 40
Symbolic Politics	p. 45
The Rhetoric of Performance and Spectacle	p. 50
Symbolic Capital, Scandal and the Personal	p. 52
Political Marketing: The Death of Conviction?	p. 55
Introduction	p. 55
The Development of Political Marketing	p. 55
The Marketing Concept	p. 59
Political Marketing in Practice	p. 64
The Limitations of Marketing for Politics	p. 66
The Communicators	p. 71
Communicating Government	p. 73
Introduction	p. 73
Moving Communication Centre Stage	p. 74
Organizing Communication: The New Labour Experience	p. 77
The Possibility of Non-Partisan Government Communication	p. 82
Communicating Effectively	p. 88
Democratizing Communication	p. 90
Communication in Opposition, Protest and Violence	p. 92
Introduction	p. 92
The Challenges of Opposition	p. 92
Protest Politics	p. 97
The Unholy Trinity: Politics, Violence and the Media	p. 101
The Political Persuasion Industry: Lobbyists, Pressure Groups and Think Tanks	p. 108
Introduction	p. 108
Lobbyists and Pressure Groups	p. 108
The Growth of Lobbying	p. 113
The Think Tank Industry	p. 118
Conclusion	p. 124
Global Political Communication	p. 125
Introduction	p. 125
The Emergence of the Global?	p. 126
Opening Up Public Space	p. 132
Global Communications and International Affairs	p. 134
Getting the Message	p. 141
The People: Opinion, Polls and Participation	p. 143
Introduction	p. 143
Understanding the Public	p. 144
The Emergence of Public Opinion	p. 146
Gauging Public Opinion	p. 149
Public Participation	p. 155
Electronic Meeting Places	p. 158
Political Campaigns	p. 162
Introduction	p. 162
What Are Campaigns For?	p. 162
Campaigning for Election	p. 165
The Message	p. 171
Communicating the Message	p. 176
Conclusion	p. 182
Campaign Effects: Is Anyone Ever Persuaded?	p. 184
Introduction	p. 184
The Long Search: Identifying Effects	p. 184
Thinking about Effects	p. 188
Campaign Persuasion	p. 197
Conclusion	p. 200
Political News and Comment	p. 201
Introduction	p. 201
'Known Knowns' in Political Journalism	p. 202
The Political News Zoo	p. 208
Changing News Environment	p. 216
Creating the Conditions for Conversation: Ethics and Political Communication	p. 222
Introduction	p. 222
Banishing Ethics	p. 223
Reclaiming Ethics	p. 225
Poisoning the Wells	p. 229
Creating the Conditions for Conversation	p. 234
Notes	p. 239
Bibliography	p. 247
Index	p. 260
Table of Contents provided by Ingram. All Rights Reserved.

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Communicating Politics in the Twenty-First Century

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