Communication Campaigns About Drugs: Government, Media, and the Public

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Communication Textbook Series	p. ii
Preface	p. ix
Introduction	p. 1
Reference	p. 5
Drug Abuse in the United States	p. 7
References	p. 11
The National Institute on Drug Abuse Cocaine Prevention Campaign	p. 13
National Media Coverage of Drug Issues, 1983-1987	p. 21
Intermedia Influence and the Drug Issue: Converging on Cocaine	p. 29
References	p. 44
A Closer Look at Intermedia Influences on Agenda Setting: The Cocaine Issue of 1986	p. 47
References	p. 66
Drug Coverage and Public Opinion, 1972-1986	p. 67
References	p. 79
Citizen Attitudes Toward Drug Testing: Value Conflict or Consensus?	p. 81
References	p. 94
America's Drug Problem in the Media: is It Real or is It Memorex?	p. 97
References	p. 110
Dealing with Illicit Drugs: The Power--And Limits-- of Mass Media Agenda Setting	p. 113
References	p. 119
Author Index	p. 121
Subject Index	p. 125
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