Communication for Development in the Third

This second edition of Communication for Development in the Third World builds on the framework provided by the earlier edition. It is updated to include the literature on development and communications from the 1990s which is integrated with the theory and practice of development communication.

List of Tables

9

(1)

List of Figures

10

(2)

List of Boxes

12

(1)

Foreword

13

(2)

Bella Mody

Preface

15

(4)

Part I Introduction and Overview

Introduction to Communication, Development, and Empowerment in the Third World

19

(27)

Third world

21

(8)

Communication

29

(5)

Development

34

(2)

Empowerment

36

(1)

Development communication

37

(3)

Organization of the book

40

(3)

Summary

43

(1)

Notes

44

(2)

Evolution of the Theory and Practice of Development Communication

46

(25)

Development aid since World War II

47

(6)

Early pro-transfer of innovations period

53

(2)

Pro-persuasion and pro-top-down biases

55

(3)

Pro-mass media and pro-literacy biases

58

(1)

In-the-head psychological constraints to development

59

(1)

External socio-economic constraints on development

60

(3)

Challenges for the 21st century

63

(2)

Summary

65

(2)

Notes

67

(4)

Part II Development Discourse, Modernization Theory, and Communication

The Enterprise of Modernization and the Dominant Discourse of Development

71

(32)

Modernization as an economic model

75

(4)

Modernization as social evolution

79

(7)

Modernization as individual change

86

(5)

Modernization as discourse

91

(9)

Summary

100

(2)

Notes

102

(1)

Communication Approach in the Modernization of the Third World

103

(48)

Communication effects approach

104

(10)

Mass media and modernization approach

114

(6)

Diffusion of innovations research

120

(6)

Social marketing of family planning, health, and pro-social innovations

126

(17)

Summary

143

(4)

Notes

147

(4)

Part III Critical Perspectives on Communication and Development

Deconstructing the Dominant Paradigm of Development

151

(54)

Biases of the dominant paradigm of development

152

(6)

Critique of the economic model

158

(16)

Sociology of development and psychosocial models revisited

174

(7)

Religious, gender, and environmental biases in the discourse of the dominant paradigm

181

(17)

Conclusion: Alternative perspectives on development

198

(4)

Summary

202

(2)

Notes

204

(1)

Critique of Communication Approaches in Third World Development

205

(68)

Mass media and modernization approach: A critique

206

(16)

Critique of diffusion of innovations research and practice

222

(19)

Critical appraisal of communication campaigns in strategic social change

241

(7)

New roles for communication in development

248

(8)

Information and communication technologies for rural development

256

(11)

Summary

267

(2)

Notes

269

(4)

Part IV Liberation Perspectives on Development

Liberation Theology and Development

273

(23)

Christian liberation theology

276

(4)

Jewish liberation theology

280

(1)

Islam and liberation

281

(4)

Gandhian liberation theology

285

(3)

Buddhism and liberation

288

(2)

Liberation theology and Marxism

290

(2)

Forming alliances

292

(1)

Summary

293

(1)

Notes

294

(2)

Communication and Spirituality in Development

296

(31)

Paolo Freire and liberation theology

297

(3)

Base ecclesial community movement in Brazil

300

(5)

Sarvodaya Shramadana Movement in Sri Lanka

305

(11)

Family life education in Ghana

316

(4)

Conclusion

320

(1)

Summary

321

(1)

Notes

322

(5)

Part V Communication and Empowerment

Communication Strategies for Empowerment

327

(42)

Ethics and development

328

(6)

Communitarian theory

334

(2)

Participatory strategies in social change

336

(12)

Reconceptualizing the role of development support communication: A focus on empowerment

348

(16)

Conclusion

364

(1)

Summary

365

(1)

Notes

366

(3)

Appendices

369

(10)

References and Select Bibliography

379

(30)

Index

409

(12)

About the Authors

421

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Communication for Development in the Third World : Theory and Practice for Empowerment

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Table of Contents

Supplemental Materials