Communication Efficiency and Rural Development in Africa The Case of Cameroon

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ISBN: 9780819197351 | 0819197351
Cover: Paperback
Copyright: 12/20/1994

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Developing countries, especially African countries, face a myriad of problems as they try to counteract decades of national poverty and political ineffectiveness. If these countries are to secure an active role in world politics, they need communication techniques that are both broad and effective. In this book, Dr. Ngwainmbi presents a comprehensive approach to media and communication in developing countries. The author analyzes traditional methods of communication--dance, ritual, caste, religious oracles, and more--and shows how these communication agents, in addition to the basic affordable modern media, create the context for realizing development efforts. The author also examines the new world information and communication debate and raises new questions about its meaning to Africa. For more information, visit www.manigistics.com.

Tables
Figures
Abbreviations
Communication and Development Policy	p. 1
The Media Spark Physical Improvement	p. 5
Tanzania	p. 5
Nigeria	p. 6
Ethiopia	p. 6
Senegal	p. 7
African Authorities Support Communication Input	p. 8
Defining Some Development Terms	p. 18
The Rural African World	p. 25
Categories of Rural Residents	p. 26
Folk Media Types and Their Potential	p. 28
The Interpersonal Model	p. 28
Physical Forms of Communication	p. 36
Communicatiing in a High-Context Culture	p. 39
Precolonial History	p. 39
The Administrative Process During the Colonial Era	p. 42
Cultural Assimilation	p. 42
Political Dynamism in Cameroon	p. 45
Finding the Right Policies for Cameroon's Development	p. 48
Social and Economic Indices of Underdevelopment	p. 50
Some Cultural Groups and Their Values	p. 51
The Bantu	p. 51
The Bantoid or Semi-Bantu	p. 58
The Hemetic People	p. 58
The Bamoun	p. 58
The Bamileke	p. 59
The Widekum	p. 59
The Kom	p. 59
Big Babanki	p. 59
Indigenous Agents of Communication	p. 61
Folktales	p. 61
The Extended Family	p. 62
The Marketplace	p. 62
News Sources	p. 63
The Post-Independent Political System	p. 64
Government	p. 64
The Constitutional System	p. 65
The Judicial System	p. 65
Current Administration	p. 67
British and French Policies	p. 68
The Missionaries	p. 69
Communication and Development: Toward a New Framework	p. 73
What Does the NWICO Mean to Africa?	p. 74
Neo-Imperialist Media in the Third World	p. 77
Analyzing Development Communications	p. 78
Background of Development Communications	p. 79
Relationship Between Communication and Development	p. 84
Communication and Development: The African Experience	p. 85
The Anatomy of Dependency	p. 87
Western Mediametrics and Third World Cultures	p. 89
Communication Technology in Development	p. 93
An Analysis of Pedagogical Television (PTV)	p. 94
Review of Scholarship and Pedagogical Television	p. 96
Effects of PTV on Lay Institutions	p. 100
Theoretical Framework for Analyzing Development	p. 100
Uses and Gratifications Theory	p. 101
Uses and Gratifications and Media Relevance to Group Communication	p. 102
Advantages	p. 104
The Role of Radio in Rural Development	p. 104
Rural Psychology and Governance	p. 108
Television and Traditional Media on Development Issues: Village Audience Behavior	p. 109
Traditional Forms of Communication	p. 109
Obstacles to Communication	p. 112
Methods of Researching Development Information	p. 115
The Critical Approach	p. 115
Content Analysis	p. 117
Conceptual Definition of Rural Development Messages	p. 118
Design and Method	p. 120
Program Sampling	p. 121
The Survey Approach	p. 122
Sampling	p. 123
External Validity	p. 123
Background of Target Audience	p. 124
Specific Constituents of the Survey Study	p. 124
Description of the Interview Schedule	p. 126
Data Analysis and Findings on Radio and TV Programs	p. 129
Content Analysis of Yaounde and Bamenda Radio and TV Programs	p. 129
Data Analysis of Program Content	p. 130
Analysis of Rural Development Messages on Radio and TV	p. 131
Brief Description of Media Programs	p. 141
Brief Appraisal of Rural-Oriented Radio Messages	p. 142
Survey Research Findings: Data Interpretation	p. 143
Survey Anatomy	p. 143
Results	p. 144
Finding a New Communication Agenda for Rural Development	p. 157
Setting the Broadcast Media Agenda	p. 160
Scheduling	p. 160
Radio and TV Programming	p. 160
Training Personnel	p. 161
Deconstructing Foreign Languages	p. 161
Communication During Agro-Pastoral Expositions	p. 162
Using Traditional Media	p. 163
Town Criers	p. 163
The Marketplace	p. 164
Masked Dancers (Masqueraders)	p. 164
Word of Mouth	p. 164
Social Gatherings	p. 165
Live Shows and Fairs	p. 165
Monitored Communication	p. 165
References	p. 167
Table of Contents provided by Blackwell. All Rights Reserved.

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Communication Efficiency and Rural Development in Africa The Case of Cameroon

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