Communication Impact Designing Research That Matters

, by Priest, Susanna Hornig; Anderson, Traci L.; Anyaegbunam, Chike; Balfour, Robert; Bruin, Marjan de; Cheah, Wai Hsien; Crowell, Tara L.; Donohue, Thomas R.; Edwards, Lynne; Jennifer L. Gregg, Elissa Foster; Hart, Joy L.; Karnell, Aaron; Krizek, Robert L.; M

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ISBN: 9780742530980 | 0742530981
Cover: Paperback
Copyright: 1/7/2005

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Designed as an alternative stand-alone text or supplement to conventional research methods texts, Communication Impact introduces methods through engaging narrative descriptions of actual research projects driven by contemporary real-world questions. Each chapter addresses a different method, including community-based research, research on organizations and institutions, problem-focused research, cross-cultural research, and research on new technologies. Visit our website for sample chapters!

Preface: Why Another Book?

Part I: Community-Based Research

(66)

1 Why Did the Scholar Cross the Road? Community Action Research and the Citizen-Scholar

(14)

Lana F. Rakow

2 Creating Informed Deliberation: The Role of Impact Surveys in Community Decision Making

(14)

Dietram A. Scheufele

3 Community Action for Drug Prevention: A Behind-the-Scenes Look at a Sixteen-Community Study

(16)

Michael D. Slater

4 Designing Communication Research for Empowering Marginalized Populations: A Participatory Methodology

(18)

Chike Anyaegbunam, Aaron P. Karnell, Wai Hsien Cheah, and John D. Youngblood

Part II: Organizations and Institutions

(44)

5 Gender and Professional Identity among Caribbean Journalists

(16)

Marjan de Bruin

6 Patient Satisfaction in a Medical Setting: An Emergent Design Approach

(16)

Robert L. Krizek and Paaige K. Turner

7 Interpreting Signs: Reflections on Research Design in Context

101

(10)

Robert J. Balfour

Part III: Problem-Focused Research

111

(54)

8 Peer Influence and Prosocial Behavior: Ten Years of Study

113

(16)

Timothy P. Meyer and Thomas R. Donohue

9 Adolescent Memory for Health Information: Mixing "Micro" and "Macro" Variables

129

(14)

Brian G. Southwell

10 Communication at the End of Life: Volunteer-Patient Relationships in Hospice

143

(16)

Elissa Foster

11 Scientific Knowledge and Personal Experience: Mutually Exclusive?

159

(6)

Loreen N. Olson

Part IV: Research across Cultures

165

(58)

12 Stories in the Sand: Field Research with Pitjantjatjara Yankunytjatjara Media in Central Australia

167

(18)

David I. Tafler

13 Adventures in a Foreign Field: Complexity, Crisis, and Creativity in Cross-Cultural Research

185

(12)

Karen Ross

14 On Our Way, On the Ground, On Cloud Nine: Research Planning and Adaptation in Belize

197

(10)

Joy L. Hart and Kandi L. Walker

15 Choices and Voices: Assesssing Television Preferences of Teenage African-American Girls

207

(16)

Lynne Edwards

Part V: New Technologies and Research

223

(42)

16 Health Communication Research on Hard-to-Reach Populations Using Telephone Interviews

227

(12)

Jennifer L. Gregg and Pamela Whitten

17 Using the Internet to Conduct Communication Research: Two Scholars' Experiences

239

(14)

Tara L. Crowell and Traci L. Anderson

18 Finding Out What's on the World Wide Web

253

(12)

James W. Tankard Jr. and Cindy Royal

Afterword: Purpose and Direction

265

(4)

Index

269

(4)

About the Contributors

273

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Communication Impact Designing Research That Matters

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Table of Contents

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