Communication Research Measures: A Sourcebook

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Communication Research Measures: A Sourcebook by Rubin; Rebecca B., 9780415871464
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  • ISBN: 9780415871464 | 0415871468
  • Cover: Nonspecific Binding
  • Copyright: 6/9/2009

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This sourcebook brings together a variety of scales that measure a number of important communication constructs. The scales presented are drawn from areas of interpersonal, mass, organizational, and instructional communication--areas in which the use of formal, quantitative scales is particularly well developed.Originally published by Guilford Press in 1994, now available from Routledge.
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