Communication Theories: Origins, Methods and Uses in the Mass Media
, by Severin, Werner J.; Tankard, James W.
- ISBN: 9780801317033 | 0801317037
- Cover: Paperback
- Copyright: 1/1/2001
Introduces the theories, foundations, and research methodology of mass communication. Discusses the radical developments in communication technology, multimedia and the internet that are essentially redefining mass communication. New revised edition. Paper. DLC: Mass media.
| Preface | xiii | ||||
| PART I THE CHANGING MEDIA LANDSCAPE | 1 | (20) | |||
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3 | (18) | |||
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4 | (1) | |||
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5 | (6) | |||
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11 | (1) | |||
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12 | (1) | |||
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13 | (2) | |||
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15 | (1) | |||
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16 | (1) | |||
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17 | (1) | |||
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17 | (1) | |||
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18 | (3) | |||
| PART II SCIENTIFIC METHOD AND MODELS OF MASS COMMUNICATION | 21 | (50) | |||
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23 | (22) | |||
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24 | (2) | |||
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26 | (1) | |||
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27 | (1) | |||
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27 | (1) | |||
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28 | (2) | |||
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30 | (1) | |||
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31 | (1) | |||
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32 | (6) | |||
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38 | (2) | |||
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40 | (1) | |||
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40 | (1) | |||
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41 | (4) | |||
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45 | (26) | |||
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46 | (1) | |||
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46 | (1) | |||
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47 | (4) | |||
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51 | (2) | |||
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53 | (4) | |||
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57 | (1) | |||
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58 | (1) | |||
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59 | (1) | |||
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60 | (2) | |||
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62 | (2) | |||
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64 | (3) | |||
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67 | (1) | |||
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68 | (1) | |||
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68 | (3) | |||
| PART III PERCEPTION AND LANGUAGE ISSUES IN THE MASS MEDIA | 71 | (86) | |||
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73 | (18) | |||
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74 | (4) | |||
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78 | (2) | |||
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80 | (2) | |||
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82 | (1) | |||
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83 | (1) | |||
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84 | (2) | |||
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86 | (2) | |||
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88 | (1) | |||
|
88 | (1) | |||
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89 | (2) | |||
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91 | (18) | |||
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91 | (6) | |||
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97 | (3) | |||
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100 | (2) | |||
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102 | (4) | |||
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106 | (1) | |||
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107 | (1) | |||
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107 | (1) | |||
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107 | (2) | |||
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109 | (24) | |||
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109 | (3) | |||
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112 | (13) | |||
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125 | (3) | |||
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128 | (1) | |||
|
128 | (1) | |||
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129 | (4) | |||
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133 | (24) | |||
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134 | (2) | |||
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136 | (2) | |||
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138 | (1) | |||
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139 | (1) | |||
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139 | (8) | |||
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147 | (2) | |||
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149 | (2) | |||
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151 | (1) | |||
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152 | (1) | |||
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152 | (1) | |||
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153 | (1) | |||
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153 | (4) | |||
| PART IV THE SOCIAL-PSYCHOLOGICAL APPROACH | 157 | (90) | |||
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159 | (20) | |||
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160 | (1) | |||
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161 | (1) | |||
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162 | (8) | |||
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170 | (5) | |||
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175 | (1) | |||
|
175 | (1) | |||
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176 | (3) | |||
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179 | (38) | |||
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180 | (1) | |||
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180 | (2) | |||
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182 | (2) | |||
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184 | (1) | |||
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185 | (4) | |||
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189 | (3) | |||
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192 | (2) | |||
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194 | (2) | |||
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196 | (1) | |||
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197 | (3) | |||
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200 | (2) | |||
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202 | (5) | |||
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207 | (4) | |||
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211 | (1) | |||
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212 | (1) | |||
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213 | (4) | |||
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217 | (14) | |||
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218 | (1) | |||
|
219 | (1) | |||
|
220 | (1) | |||
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221 | (1) | |||
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222 | (2) | |||
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224 | (1) | |||
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225 | (1) | |||
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225 | (2) | |||
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227 | (1) | |||
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228 | (1) | |||
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229 | (1) | |||
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229 | (2) | |||
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231 | (16) | |||
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232 | (1) | |||
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233 | (4) | |||
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237 | (1) | |||
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238 | (6) | |||
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244 | (1) | |||
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244 | (1) | |||
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245 | (2) | |||
| PART V MASS MEDIA EFFECTS AND USES | 247 | (96) | |||
|
249 | (28) | |||
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250 | (2) | |||
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252 | (1) | |||
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252 | (1) | |||
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253 | (1) | |||
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254 | (2) | |||
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256 | (2) | |||
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258 | (1) | |||
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258 | (2) | |||
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260 | (1) | |||
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261 | (1) | |||
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262 | (1) | |||
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263 | (1) | |||
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264 | (1) | |||
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265 | (1) | |||
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266 | (1) | |||
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266 | (3) | |||
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269 | (1) | |||
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269 | (1) | |||
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269 | (1) | |||
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270 | (1) | |||
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271 | (1) | |||
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272 | (1) | |||
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273 | (4) | |||
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277 | (20) | |||
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278 | (2) | |||
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280 | (1) | |||
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281 | (1) | |||
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282 | (1) | |||
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283 | (2) | |||
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285 | (2) | |||
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287 | (1) | |||
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287 | (2) | |||
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289 | (1) | |||
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290 | (2) | |||
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292 | (1) | |||
|
292 | (1) | |||
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293 | (1) | |||
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293 | (4) | |||
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297 | (32) | |||
|
297 | (1) | |||
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298 | (1) | |||
|
299 | (2) | |||
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301 | (2) | |||
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303 | (2) | |||
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305 | (2) | |||
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307 | (1) | |||
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308 | (1) | |||
|
309 | (4) | |||
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313 | (1) | |||
|
313 | (3) | |||
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316 | (1) | |||
|
316 | (6) | |||
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322 | (1) | |||
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323 | (1) | |||
|
324 | (5) | |||
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329 | (14) | |||
|
330 | (1) | |||
|
330 | (1) | |||
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331 | (3) | |||
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334 | (2) | |||
|
336 | (1) | |||
|
337 | (2) | |||
|
339 | (1) | |||
|
339 | (1) | |||
|
340 | (1) | |||
|
340 | (3) | |||
| PART VI THE MEDIA AS INSTITUTIONS | 343 | (58) | |||
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345 | (36) | |||
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345 | (8) | |||
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353 | (2) | |||
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355 | (2) | |||
|
357 | (3) | |||
|
360 | (1) | |||
|
361 | (2) | |||
|
363 | (1) | |||
|
363 | (3) | |||
|
366 | (2) | |||
|
368 | (1) | |||
|
368 | (3) | |||
|
371 | (1) | |||
|
372 | (1) | |||
|
373 | (4) | |||
|
377 | (1) | |||
|
377 | (1) | |||
|
378 | (3) | |||
|
381 | (22) | |||
|
381 | (11) | |||
|
392 | (2) | |||
|
394 | (3) | |||
|
397 | (1) | |||
|
397 | (1) | |||
|
398 | (3) | |||
| PART VII BRINGING IT ALL TOGETHER | 401 | (12) | |||
|
403 | (10) | |||
|
404 | (5) | |||
|
409 | (1) | |||
|
410 | (1) | |||
|
411 | (2) | |||
| Index | 413 |
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