Community Engagement, Organization, and Development for Public Health Practice

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ISBN: 9780826108012 | 0826108016
Cover: Paperback
Copyright: 8/1/2012

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Public health students and practitioners will learn the basics of applying community engagement, organizing, and development principles to create successful community public health campaigns, in this practical text. It discusses organization and development methods practical for public health practice, including public health ethics, faith-based initiatives in community health, community assessment and measurement methods, coalition building, frameworks for developing health policy, and more. This textbook emphasizes working in at-risk, diverse, and disparity communities, and stresses the impact of urban change (gentrification, demographic and socioeconomic shifts) on the community engagement organization and development process. It also discusses the methodologies and theoretical frameworks underlying successful community organizing and development.The volume includes a wealth of practical approaches and case studies drawn from the authors' real-life experiences that provide examples of successful community health campaigns. Throughout the text there is an emphasis on building trust and respect for the community and community empowerment. PowerPoint slides and Case Study exercises for each chapter accompany the text for Instructor's use.Key Features: Provides real life examples of methods and strategies used in engaging organizing and empowering community residents for public health;Includes community organization approaches and the methodologies and frameworks underlying them; Emphasizes the impact of urban change on the future of community organization and development process;Written and edited by contributors with a wealth of practical and academic experience

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Contributors	p. xiii
Foreword	p. xvii
Preface	p. xix
Acknowledgments	p. xxiii
Essentials of Community Health Practice
Fundamental Core Concepts in the Community Engagement, Organization, and Development Process	p. 1
Creating a Community Ecology	p. 2
Establishing Relationships With Community Gatekeepers	p. 5
Building Trust and Credibility	p. 6
Developing a CCB	p. 8
Formalizing the CCB Structure	p. 10
Working With the CCB to Conduct a Health Needs Assessment	p. 12
Collaborating With CCB for Development and Implementation of Health-Promotion Interventions	p. 17
CCB Strategies for Sustainability	p. 22
Summary	p. 24
Defining Community Boundaries and Conducting Community Assessments: CEOD Methods and Practices	p. 31
Defining Community Boundaries	p. 32
Community Characteristics	p. 33
Methods and Practices for Analyzing Community Assessment Data	p. 36
Data-Collection Methods for Community Assessment	p. 37
Designing Data-Collection Methods	p. 39
Choosing an Evaluation Method	p. 40
Ethics and Servant Leadership in Public Health Practice	p. 45
Defining Ethics	p. 46
History of Ethics	p. 46
The 12 Key Principles of Ethical Public Health Practice	p. 51
Ethical Practice: Principles, Rationale, and Values	p. 53
Defining Servanthood and Servant Leadership	p. 69
Trust and Leadership	p. 72
Summary	p. 73
Culture Competency and CEDO Process: Immigrant Populations, Health Care, Public Health, and Community	p. 77
Defining and Exploring Culture	p. 78
Learning Cultures	p. 82
Understanding Culture for CEOD	p. 86
CEOD and Cultures of the Future	p. 87
Culture Building and Context	p. 88
The Demographic Challenge: Birth Dearth or Population Bomb	p. 90
Immigration Policy and Practice in the United States: A Historical Perspective	p. 92
The Response of Native Born to Immigrant: Melting Pot or Cauldron	p. 93
Health Status of Immigrant Populations	p. 94
The Irony of Health Care for Immigrants: The Inequity Surprise	p. 96
Generational Differences and Generational Change: Assimilation-Yes or No?	p. 98
Effecting Change and Establishing Dialogue: Organization as Education	p. 100
West Indian in America: Ideal Minority or Dust in the Wind	p. 103
Community Partnerships and Collaborations
Academic-Community Partnerships for CEOD	p. 117
General Principles of Academic-Community Partnerships	p. 118
The Community as Patient	p. 120
Research Partnerships	p. 120
Community-Based Participatory Research	p. 121
Sustainability	p. 123
Educational Partnerships	p. 124
Service Partnerships	p. 126
Engaging the Faith-Based Community in the CEOD Process	p. 131
An Alternative View of Public Health as the Health of Relationships	p. 133
Concepts of Spirituality, Faith, and Religion	p. 134
Religion and Ethics	p. 135
Religion and Culture	p. 138
Community-Based Participatory Research	p. 140
Education for Health	p. 141
Dimensions of Cultural Framing: Authentic Culturecology	p. 142
Primary Assumptions of the Model	p. 144
Principles of the Model	p. 145
Methodology of the Authentic Culturecology Model	p. 146
Basic Procedural Steps for the Framework	p. 146
Conclusion About the Framework	p. 147
Summary	p. 147
Capacity Building and the Role of Community Health Workers in CEOD	p. 155
The Public Health Role of CBOs	p. 156
The Capacity of CBOs: The Presumed Role of Community Members	p. 156
The Role of CHWs	p. 157
The Community Action Model and Community-Based Participatory Research	p. 159
The CHW as Leader of Community Engagement	p. 161
Core Competencies and Training Issues for CHWs	p. 164
CHWs as Social Capital: A Theoretical Framework of Capacity Building	p. 166
Engaging and Organizing Rural Communities for Public Health Practice	p. 177
Determining Needs of Rural Communities	p. 178
Evaluation	p. 185
Social Marketing	p. 186
Sustainability	p. 186
Community Health Policy Issues
Ensuring Environmental Health and Justice in Communities of Concern	p. 193
Communities of Concern	p. 195
Environmental Contributors to Chronic Disease	p. 197
A Framework to Address Environmental Health Challenges	p. 200
Using Conceptual Frameworks in Health Policymaking: A Guide for CEOD	p. 209
What Is Public Policy?	p. 211
Official and Unofficial Actors	p. 211
The Problem: Health Disparities and the SDH	p. 212
The Policy Process: Introduction to Political Theories	p. 213
Conceptual Frameworks: Three Streams Approach	p. 215
Advancing Health Equity Through Public Health Policies	p. 227
Background	p. 229
Description of the Problem	p. 229
The Role of Public Health Policy	p. 230
Health Equity	p. 232
The Infant Vitality Surveillance Network	p. 233
Summary	p. 236
Using the Power of Media to Influence Health Policy and Politics in CEOD	p. 247
Seismic Shift in Media: One-to-Many and Many-to-Many	p. 249
Mass Media: The One-to-Many Model	p. 249
Many-to-Many: User-Generated Content and the Rise of the "Prosumer"	p. 250
The Power of Media	p. 250
Who Controls the Media?	p. 253
Distributed Campaigns	p. 254
Getting on the Public's Agenda	p. 255
Media as a Health-Promotion Tool	p. 256
Media Advocacy	p. 257
Framing	p. 257
Focus on Reporting	p. 259
Effective Use of Media	p. 260
Positioning Yourself as an Expert	p. 261
Getting Your Message Across	p. 262
Blogging and Microblogging	p. 262
Facebook and MySpace: Using Social Networking Sites	p. 263
Building Community and Working With Partners	p. 264
Analyzing Media	p. 264
What Is the Medium?	p. 265
Who Is Sending the Message?	p. 265
What Is the Message and What Rhetoric Is Used?	p. 266
Banish Privatization From Your Lexicon	p. 267
What and Whom Should We Believe?	p. 267
Is the Message Effective?	p. 268
Is the Message Accurate?	p. 268
Responding to the Media	p. 268
Conclusion	p. 269
Current and Future Community Issues
Community Resilience, Disasters, and the Public's Health	p. 275
Definitions	p. 277
Understanding Community Resilience	p. 278
Community Resilience Strategies	p. 286
Summary	p. 290
Evaluating the Community-Engaged Organization	p. 299
Definition	p. 299
Why Evaluate	p. 299
Framing the Evaluation	p. 300
The Evaluator	p. 301
Infrastructure of the Organization	p. 303
Needs Assessment	p. 303
Programs and Strategies	p. 304
Logic Model	p. 305
Evaluation Plan	p. 306
Information Sources	p. 307
Data Collection	p. 308
Data-Gathering Methods and Instruments	p. 309
Data Analyses	p. 309
The Evaluation Report	p. 310
Planning Process	p. 311
Organizing Communities for Public Health Practice-2050: A Futuristic Perspective	p. 315
Defining the Feral Community	p. 318
CEOD and COF	p. 323
Strategic Social Analysis	p. 328
Defining Mega Trends	p. 330
Future Trends in CEOD	p. 333
Summary	p. 339
Index	p. 347
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