Comp Gde Bk Publicity PA

Written by one of the country's leading publicists, this is an authoritative, in-depth guide to the unique form of publicity needed to successfully launch a book. Step by step, readers are coached through the stages of a book's publicity lifecycle. The nuts and bolts of book promotion are covered for fiction, nonfiction, hardcover trade, mass market, and trade paperbacks. A thorough "publicity toolbox" of sample press kits. Author has spearheaded the publicity for more than 15New York Timesbest-selling books "This book is a lifeline for publishing professionals and writers alike."--Kent Carrol, Carrol & Graf This replaces 1-58115-046-6

Jodee Blanco is a faculty member at New York University's Center for Publishing and the coauthor of The Evolving Woman and Please Stop Laughing at Me. Blanco splits her time between New York City and Chicago.

Preface

ix

Acknowledgments

xi

1 What Are Publicity, Promotions, and Public Relations, and Why Are They So Important?

1

(18)

2 Different Strokes for Different Folks: How the Genre and Format of a Book Affect Publicity, Public Relations, and Promotions

19

(16)

3 What Is the Media, and How Does It Work: Focus on Print

35

(18)

4 What Is the Media, and How Does It Work: Focus on Broadcast

53

(20)

5 The Role of the Book Publicist

73

(18)

6 The Publicity Process from Nuts to Bolts

91

(20)

7 The Different Types of Campaigns and How to Choose the One That's Best for You

111

(12)

8 How to Write the Perfect Press Kit

123

(32)

9 The Secret Art of Media Research

155

(12)

10 The Ins and Outs of Pitching Media

167

(12)

11 How to Be an Exciting Interview for Print, Television, and Radio

179

(10)

12 The Author Tour

189

(32)

13 The Money Perspective

221

(12)

14 Beyond the Boundaries of Book Publicity: The Cross-Promotional and Ancillary Picture

233

(14)

15 Crisis Management: What to Do When Something Goes Wrong

247

(10)

16 When, Why, and How to Hire an Outside Publicist

257

(10)

17 Using the Internet as a Publicity Tool

267

(12)

Appendix

279

(2)

Index

281

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

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Comp Gde Bk Publicity PA

Summary

Author Biography

Table of Contents

Supplemental Materials