Companion Encyclopedia of Marketing
, by Baker, Michael J.Note: Supplemental materials are not guaranteed with Rental or Used book purchases.
- ISBN: 9780415093958 | 0415093953
- Cover: Hardcover
- Copyright: 5/1/1996
Many facets and aspects of the subject of marketing are examined and explored in over fifty separately-authored articles. Invaluable reference tool for professionals, students and teachers.