PartI Introduction to Marketing Chapter1 Marketing in the New Millennium Chapter2 Trends: You, Food, and Health Care PartII Marketing Chapter3 Marketing 101 Chapter4 Marketing You Chapter5 Marketing a Service Chapter6 Marketing a Product Chapter7 Customer Service Chapter8 Evaluating Your Competition PartIII Business Skills and Marketing Plan Chapter9 Marketing through Networking Chapter10 Negotiating Agreements Chapter11 Setting Prices and Fees Chapter12 Marketing and Business Ethics Chapter13 Promotion: PR, Advertising Chapter14 Pursuing the Potential of the Media Chapter15 Writing a Marketing Plan PartIV Application to Practice Chapter16 Marketing Healthy Food and the Food Industry Chapter17 Marketing Health Care: Acute and Outpatient Settings Chapter18 Marketing Wellness and Health Promotion Chapter19 Marketing Dietetic Technicians PartV Quick “How to” Reference Chapter20 How to Sell Chapter21 How to Market Nutrition in the Supermarket Chapter22 How to Enter the Functional Medicine Nutrition Market Chapter23 How to Market Sports Dietetics Chapter24 How to Market a Website Chapter25 How to Market Yourself as a Speaker Chapter26 How to Use a Book to Grow Your Career Chapter27 How to Self-Publish and Market Your Book Chapter28 How to Write a Marketing Brochure Chapter29 How to Write a Resume, CV, and Bio Chapter30 How to Write a Proposal Chapter31 How to Obtain Publicity for Your Special Event Chapter32 How to Write a Press Release Chapter33 How to Write a Query or Pitch Letter Chapter34 How to Develop a Press Kit Chapter35 How to Market at Conventions and Trade Shows Chapter36 How to Write Effectively to Physicians Chapter37 How to Market a Newsletter Chapter38 How to Create and Use Focus Groups Chapter39 How to Write a Nutrition Newspaper Column Chapter40 How to Become a Consultant
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