Competitive Identity The New Brand Management for Nations, Cities and Regions
, by Anholt, SimonNote: Supplemental materials are not guaranteed with Rental or Used book purchases.
- ISBN: 9780230500280 | 0230500285
- Cover: Hardcover
- Copyright: 1/15/2007
In this authoritative new book, Simon Anholt shows in detail what countries, cities and regions can do to build and sustain their competitive identity.