The Complete Guide to Doing Your Own Pr

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The Complete Guide to Doing Your Own Pr by Scott, Gini Graham, Ph.d., 9781466283961
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  • ISBN: 9781466283961 | 1466283963
  • Cover: Paperback
  • Copyright: 9/7/2011

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A comprehensive overview of how to do your own PR, from launching a PR campaign to writing your copy to approaching the media.
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