Comprehensive Self-Study Manual for Retail

Get prepared for the National Retail Federation (NRF) Foundation's National Professional Certification in Customer Service! Retail Readiness is an online and/or print-based certification prep program. The comprehensive online prep course covers retail, customer service, and selling. The Retail Readiness text serves as an optional print resource and study tool--use it alone or to support the online materials. All solutions are included right in the text to make preparation easy and complete. So, the choice is yours--online, print, or both. These materials provide a strong foundation in customer service, retail, and selling and prepare users for the Certification Exam.

Importance of Superior Customer Service
Customer Needs and Wants Interact with Customers Provide Superior Customer Service
Handle Difficult Situations
Build Permanent Customer Relations Successful
Selling Technology and Selling Preparing to Sell Developing the Sale Closing and Beyond Retail Selling
The Retail Industry Plan Your Business Strategy
Select and Handle Merchandise Evaluate Store's Location and Design
Manage Your Business Functions Legal and Ethical Retailing
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Comprehensive Self-Study Manual for Retail Readiness Certification Prep

Summary

Table of Contents

Supplemental Materials