Charles H. Ferguson was founder and Chairman of Vermer Technologies Charles R. Morris is president of CapitalThinking
Acknowledgments
vii
Introduction
xi
Part I The Fall of IBM
Coloring the World Blue
3
(14)
Guerrilla Warfare
17
(13)
The Roots of Decline
30
(21)
The Rise of the Clones
51
(15)
Revenge of the Nerds
66
(18)
Picking Through the Shards
84
(17)
Part II Winning in a Post-IBM World
Three Contenders
101
(14)
Competing in Radically Decentralized Systems
115
(12)
Winning: The Basic Argument
127
(18)
Locking In a Winning Position
145
(14)
Life Cycle Strategies
159
(11)
Management Strategies in High Technology
170
(21)
Part III Prospects and Opportunities
The Next Decade's Market Opportunity
191
(14)
The Future of Computer Companies
205
(18)
Government and Computers: Prologue to Policy
223
(17)
Toward an American Technology Policy
240
(19)
Further Reading
259
(4)
Index
263
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