Concise Encyclopedia of Professional Services Marketing

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Concise Encyclopedia of Professional Services Marketing by Clow, Kenneth E.; Stevens, Robert E, 9780203884713
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  • ISBN: 9780203884713 | 020388471X
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  • Copyright: 11/17/2008

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Concise Encyclopedia of Professional Services Marketing provides readers with a detailed account of the concepts and strategies necessary to successfully market professional services--including dozens of essay-length articles and detailed expositions of the theories and techniques necessary to formulating and executing a successful marketing plan.
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