Confessions of Shameless Self-Promoters:

Features specific step-by-step strategies of low-cost marketing, including Internet and direct mail Perfect for entrepreneurs looking for affordable ways to expand their business This book has already sold 25,000 copies in a self- published edition Debbie Allen is a much sought-after public speaker and corporate consultant who has appeared in publications such as Entrepreneur, Selling Power, and Sales & Marketing Excellence

Debbie Allen is one of the world's leading authorities on marketing and self-promotion. The president of Allen & Associates Consulting, Inc., she is an internationally acclaimed speaker who has appeared in publications such as Entrepreneur, Selling Power, and Sales & Marketing Excellence.

Chapter One, Introduction to Effective Self-Promotion

1

(22)

Step #1: Develop a Positive Belief about Self-Promotion

2

(21)

The Science of Self-Promotion

8

(3)

Contrarian Success Strategy

11

(1)

Shamelessly Making a Difference in People's Lives

12

(2)

Ten Power Principles of Shameless Self-Promotion

14

(7)

Never Show Them You're Shameless

21

(2)

Chapter Two. You Cannot Not Market

23

(16)

Step #2: Share Your Goals in the Form of Affirmations

24

(15)

Self-Promote or Disappear'

27

(3)

Not Marketing Can Be Disastrous

30

(2)

Using Cold Calls to Make Contacts

32

(3)

Fun Ways to Turn Hidden Moments into Marketing Miracles

35

(2)

Wearing Self-Promotion Shamelessly Well

37

(2)

Chapter Three. Gutsy Marketing for the Shameless

39

(28)

Step #3: Develop Gutsy Goals that Make You Stretch

40

(27)

Crappy to Happy

43

(5)

Come to the Edge: Self Promoter from Within

48

(2)

Hustle if You Want to Be Great

50

(2)

Happy Birthday to Me

52

(3)

The RV Adventure Book Tour

55

(3)

Shameless Marketing Gets into the Act

58

(2)

Don't Miss an Opportunity to Be Shameless

60

(2)

Redirecting Shameless Marketing Energies

62

(2)

Thank Heaven for Little Girls

64

(3)

Chapter Four. Shameless Friends and Associates

67

(14)

Step #4: Seek Out and Act on Opportunities

68

(13)

I Am Not A Self Promoter...Or Am I???

71

(2)

Let Your Fans Do the Talking

73

(3)

Building Success on Referrals and Testimonials

76

(1)

The Humor Advantage

77

(2)

Dad's Lesson in Never Giving Up

79

(2)

Chapter Five Give It Away

81

(10)

Step #5: Stay Active in Your Community

82

(9)

Time to Give Back

84

(2)

Sell More by Giving Things Away

86

(2)

Reverse Shoplifting

88

(1)

Giving It Away to Attract Buyers

89

(2)

Chapter Six. Your Expertise Is Showing

91

(22)

Step #6: Take Your Expertise to a Higher Level

92

(21)

Secrets of a Modest Success

97

(2)

Starting Over

99

(4)

Reaching Emerging Markets

103

(3)

Sell Yourself and the $$$ Come Easy

106

(2)

Market Yourself as the "Expert"

108

(1)

A Steady Approach

109

(4)

Chapter Seven. Get Out There and Work It

113

(20)

Step #7: Build Strong Business Alliances

114

(19)

Networking Is an Attitude

117

(4)

A Network Is Mandatory for Making It

121

(3)

Don't Leave Home Without Your Business Cards

124

(2)

Have I Told You What I've Done Lately?

126

(2)

A Niche and a Network

128

(3)

If the Hat Fits, Wear It

131

(2)

Chapter Eight. Build a Unique Brand to Get Recognized

133

(24)

Step #8: Break the Mold and Promote Your Uniqueness

134

(23)

Capitalize on Your Uniqueness

137

(3)

The BITCH with Style

140

(3)

Discovering Your Core Essence

143

(3)

Seven Step Action Plan to Create a Marketing Brand

146

(2)

A Spy Is Born

148

(2)

Finding Your Specialization

150

(2)

A Brand New You with a Big Brand Bank Account!

152

(2)

Dare to Be Different

154

(3)

Chapter Nine. Delivering Shamelessly Through the Mail

157

(24)

Step #9: Stay in Touch with Your Database Often

158

(23)

Bug 'Em 'Til They Buy or Die

161

(3)

Leave Breadcrumbs

164

(2)

Risk Reversal

166

(2)

One of My Biggest Losers

168

(3)

When You Hate to Cold Call

171

(2)

Postcards Carry a Big Message

173

(1)

Outrageous Advertising That's Outrageously Successful

174

(4)

Get Immediate Attention with Unique Direct Mail

178

(3)

Chapter Ten Get Noticed with Newsletters

181

(10)

Step #10: Publish a Newsletter

182

(9)

Shameless Self Promotion and the Art of Motorcycle Maintenance

184

(2)

Creatively Building a Mailing List

186

(3)

Direct Mail without Stamps

189

(2)

Chapter Eleven, Shameless Marketing on the Web

191

(22)

Step #11: Embrace Technology and Market Shamelessly Online

192

(21)

Simplify! Give Up Expensive, Ineffective Marketing Tactics!

195

(5)

Shameless Promotion Internet-Style

200

(3)

Saved by the Internet

203

(3)

You Have to Give in Order to Receive

206

(2)

Golf Guru Goes for the Gold

208

(1)

Sales Horror Stories

209

(4)

Chapter Twelve. Lights, Camera, Action—You're ON!

213

(30)

Step #12: Apply For and Win Awards

214

(29)

Woman of the Year

218

(2)

How I Sold the World-Famous Brooklyn Bridge

220

(5)

Much More than Your 15 Minutes of Fame

225

(2)

Magic Phrases to Use with the Media and What to Avoid

227

(2)

The Astonishing True Story of the Elvis Mermaid

229

(3)

Applause! Applause!

232

(3)

The Luckiest Unlucky Man Alive

235

(2)

My Time to Shine

237

(2)

Media Shock Jock vs. Shameless Diva

239

(4)

Chapter Thirteen Fame, Fortune, and Your Name in Print

243

Step #13: Write a Book to Showcase Your Expertise

244

How to Create Viral Shameless Promotion for Pennies

246

(6)

Five Promotions a Day

252

(2)

Never Let Them See You Sweat

254

(2)

Shameless Turnabout Is Fair Play

256

(2)

Promoting Principled Profit

258

(2)

Fit to Cook

260

(2)

An Authentic Hawaiian Luau

262

(2)

Polite Persistence

264

(3)

Shameless Santa

267

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The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

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Confessions of Shameless Self-Promoters: Great Marketing Gurus Share Their Innovative, Proven, and Low-Cost Marketing Strategies to Maximize Your Success! Great Marketing Gurus Share Their Innovative, Proven, and Low-Cost Marketing Strategies to Maximize

Summary

Author Biography

Table of Contents

Supplemental Materials